Area Business Manager

Job Title: Area Business Head
Role Overview
As an Area Business Head, you will be responsible for driving end-to-end offline lead generation and business growth across your assigned area (cluster of cities/regions within a state). You will lead field outreach initiatives, manage team performance, and build strong relationships with educational institutions and partners. This is a high-impact, field-driven B2B2C role requiring strong execution, team leadership, and stakeholder management skills.
What will you be doing?
Own the performance and growth of your assigned area, managing a team of 2–3 Managers and 8–15 Executives
Plan and execute area-level outreach strategies for 12th-grade schools and colleges to drive awareness and student acquisition
Identify and connect with decision-makers (DMs) in institutions, deliver presentations, and close partnerships for student demos
Ensure smooth execution of student demos, post-demo follow-ups, and relationship management with institutions
Hire, train, and mentor team members; continuously monitor and improve their performance
Track daily/weekly KPIs, provide actionable insights, and drive team productivity and conversions
Build and maintain strong relationships with schools, colleges, channel partners, and local stakeholders
Plan and execute BTL (Below-the-Line) activities in key areas to generate quality leads
Identify, onboard, and manage channel partners; support them to drive consistent business outcomes
Analyze market potential, competitor activities, and local trends to identify growth opportunities
Gather feedback from students and institutions to refine outreach strategies and improve conversions
Ensure high-quality execution of processes, demos, and overall customer experience
Manage area-level budgets for outreach activities, ensuring cost efficiency and timely reporting
Handle escalations, resolve on-ground challenges, and ensure smooth operations
Maintain accurate data of leads, interactions, and conversions in CRM systems
Monitor inventory, applications, and overall funnel movement within the assigned area
Who are we looking for?
3–6 years of experience in Sales/Pre-Sales, with at least 3+ years in team handling
Preferably from EdTech / Education / Field Sales / B2B2C domains
Strong understanding of lead generation funnels and conversion tracking
Ability to manage stakeholders and build institutional partnerships
Data-driven mindset with strong problem-solving and execution skills
Excellent communication, presentation, and negotiation abilities
High ownership, adaptability, and willingness to work in a field-intensive role
You’re ideal for this role if:
You have experience managing Managers or senior executives who drive on-ground sales/demo activities
You can effectively pitch programs to institutions and secure permissions for student engagement
You are strong in people management and stakeholder coordination
You have consistently delivered or exceeded team targets
You thrive in fast-paced, growth-stage environments
You are looking for a high-ownership role with visible business impact

Work arrangement
No