Social Media Strategist

Company Description IKW Designs is a fashion brand offering trendy and comfortable coord sets, kurtis, tunics, pants, palazzos, pyjamas, shorts, and more for a diverse range of customers. The company focuses on high-quality, fast-fashion clothing that helps individuals feel confident and stylish in their everyday wear. IKW Designs is committed to making a positive impact on the fashion industry through sustainable practices and thoughtful product design. The brand values diversity and inclusivity and aims to reflect these principles in its collections, workplace culture, and customer experience.
Role Description The Social Media Strategist is a full-time, on-site role based in Ahmedabad. This role involves developing and executing social media strategies across platforms to enhance brand awareness, engagement, and customer loyalty. Day-to-day tasks include planning and scheduling content calendars, optimizing posts for reach and performance, monitoring analytics, and adjusting strategies based on data insights. The Social Media Strategist will collaborate with design, marketing, and product teams to create campaigns that highlight new collections, promotions, and brand initiatives. The role also includes managing online community interactions, responding to comments and messages, and supporting public relations efforts to maintain a positive brand image.
Qualifications
Strong social media marketing and social media optimization (SMO) skills, with experience managing brand accounts across major platforms.
Proficiency in content strategy, including planning, creating, and aligning social content with broader marketing goals.
Excellent communication and public relations skills to engage online communities and represent the brand professionally.
Ability to analyze social media metrics, interpret performance data, and make informed recommendations for improvement.
Familiarity with fashion or retail industries and an understanding of fast-fashion trends is preferred.
Experience with social media management tools and basic graphic or video editing tools is beneficial.
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
Demonstrated ability to work on-site in a collaborative environment and manage multiple campaigns simultaneously.

Work arrangement
No