Digital Marketing Specialist

ANT Solution is looking for a result-oriented Digital Marketing & E-commerce Executive to manage our digital presence, generate qualified leads and develop our online sales and e-commerce business.
The candidate will be responsible for Digital Marketing, SEO, Google Ads, Social Media, Lead Generation, Website Management, E-commerce Marketplace Management and Online Sales.
Key Responsibilities
Develop and execute digital marketing strategies to generate business leads.
Manage Google Ads, Meta Ads and other online advertising campaigns.
Improve website traffic, SEO ranking and online visibility.
Manage company website content, landing pages and product/service pages.
Generate and manage B2B leads through digital channels.
Manage social media platforms including LinkedIn, Facebook, Instagram and YouTube.
Create and coordinate marketing content, creatives, campaigns and promotional activities.
Manage e-commerce platforms and online product listings.
Upload and maintain product catalogue, pricing, specifications and images.
Manage online enquiries, leads and customer follow-up.
Monitor e-commerce orders, enquiries, conversion and revenue.
Identify new online sales opportunities and marketplaces.
Coordinate with Sales, Procurement and Operations teams for order fulfilment.
Track campaign performance and prepare weekly/monthly MIS reports.
Analyse website traffic, leads, conversion rate, customer acquisition cost and ROI.
Conduct competitor and market research.
Develop email, WhatsApp and digital campaigns for customer acquisition and retention.
E-commerce Responsibilities
Product listing and catalogue management
Online pricing and offers
Marketplace management
Order and enquiry coordination
Product content and SEO
Online customer acquisition
Conversion optimisation
E-commerce sales reporting
Customer reviews and online reputation management
Preferred Skills
Experience with:
Google Ads
Google Analytics
Google Search Console
SEO
Meta Ads
LinkedIn Marketing
WordPress / CMS
Canva / basic design tools
Email Marketing
WhatsApp Marketing
CRM / MIS
E-commerce platforms and marketplaces
Excel / Google Sheets
Candidate Profile
2–5 years of experience in Digital Marketing / E-commerce.
Strong understanding of digital lead generation.
Hands-on experience with Google and Meta advertising.
Basic SEO knowledge.
Good written and verbal communication.
Analytical and result-oriented approach.
Ability to create and manage digital campaigns independently.
Interest in B2B technology and IT products/services is an advantage.
Experience in IT, electronics, technology, e-commerce or B2B businesses will be preferred.
Key Performance Indicators
The candidate will be measured on business results, including:
Qualified Leads Generated
Website Traffic
Lead Conversion
Digital Marketing ROI
Google/Meta Campaign Performance
Online Sales Revenue
E-commerce Revenue
Customer Acquisition Cost
Website Enquiries
Organic Search Growth
Marketplace Sales
Monthly Revenue Contribution

Work arrangement
No