Media Strategy & Planning Manager

We are looking for an experienced Media Strategy & Planning Manager to lead integrated digital media planning and execution that drives brand awareness, engagement, and measurable business outcomes. The ideal candidate should have a strong background in digital media strategy, campaign optimization, and stakeholder management, with experience in the B2B SaaS industry.
Minimum Qualifications
5+ years of experience in Digital Media Strategy & Planning.
Experience managing both performance marketing (Lead Generation/eCommerce) and brand campaigns.
Strong understanding of the Indian digital media landscape, platforms, and consumer behavior within the B2B SaaS industry.
Hands-on experience with digital media planning tools, ad tech platforms, and analytics/reporting solutions.
Proven experience developing integrated media strategies across Search, Social, Programmatic, Display, and Video channels.
Strong analytical, stakeholder management, negotiation, and communication skills.
Experience managing multiple campaigns and cross-functional stakeholders.
Prior agency experience is highly preferred.
Key Responsibilities
Partner with business stakeholders to understand campaign objectives, target audiences, budgets, and success metrics.
Develop integrated digital media strategies aligned with business and marketing objectives.
Recommend the optimal media mix and investment strategy across digital channels.
Leverage consumer insights, market research, competitive intelligence, and historical performance to inform media planning.
Translate media strategies into actionable plans with defined KPIs and measurement frameworks.
Collaborate with media agencies and internal stakeholders to execute campaigns from planning through delivery.
Monitor campaign performance and optimize campaigns to maximize efficiency, ROI, and business outcomes.
Maintain campaign reporting frameworks and present actionable insights to business stakeholders.
Deliver post-campaign analyses with recommendations for future optimization and investment decisions.

Work arrangement
No