BTL Marketing Manager

Experience - 3–5 Years
Position - BTL Marketing Executive
Location -Sector 90, Noida
We are looking for a dynamic and result-oriented professional with 3–5 years of experience in Below The Line (BTL) Marketing, Brand Activations, and Integrated Campaign Management. The candidate will be responsible for planning and executing on-ground marketing initiatives, brand promotions, experiential campaigns, and strategic partnerships to enhance brand visibility and customer engagement.
Key Responsibilities:
* Plan and execute BTL marketing campaigns, on-ground activations, kiosk setups, and promotional events.
* Manage 360° integrated campaigns across offline, digital, and experiential platforms.
* Coordinate with internal stakeholders, agencies, vendors, and partners for seamless campaign execution.
* Drive customer engagement initiatives through activations at airports, retail spaces, events, and public platforms.
* Handle media planning and branding activities including OOH campaigns and promotional placements.
* Develop innovative ideas and marketing concepts aligned with brand objectives.
* Monitor campaign performance, prepare reports, and derive actionable insights for optimization.
* Support partnerships and alliance marketing initiatives with external brands and institutions.
* Manage campaign budgets effectively and ensure ROI-driven execution.
* Collaborate with cross-functional teams for content, branding, and communication consistency.
Required Skills:
* Strong understanding of BTL Marketing & Brand Activations
* Event Management & On-ground Execution
* Vendor & Stakeholder Management
* Media Planning & OOH Campaigns
* Campaign Reporting & Performance Analysis
* Creative Ideation & Brand Communication
* Analytical and Problem-Solving Skills
Preferred Qualifications:
* MBA in Marketing or related field
* Experience in brand marketing, experiential marketing, or integrated marketing campaigns.


Work arrangement
No