Growth Marketeer – Performance Marketing & E-commerce Manager

Role Overview
Happy Nature is looking for an experienced Growth Marketeer to drive scalable and profitable growth across its D2C and E-commerce business. The role requires deep, hands-on expertise in Meta and Google Performance Marketing, strong understanding of the digital sales funnel, and the ability to translate media spends into customer acquisition, revenue and business growth. Should have an hands on experience of managing 10-15 Lacs of media budgets monthly with a clear performance metrics.
The candidate will own performance marketing end-to-end—from campaign strategy and execution to tracking, optimisation, conversion and revenue delivery—while continuously improving CAC, ROAS, conversion and customer lifetime value.
Key ResponsibilitiesPerformance Marketing – Meta & Google
· Own end-to-end strategy, execution and optimisation of Meta and Google Ads.
· Plan and manage full-funnel campaigns across prospecting, acquisition, retargeting and retention.
· Manage campaigns across Meta formats and Google Search, Performance Max, Shopping, Display and YouTube, as relevant.
· Optimise budgets, bids, audiences, keywords, placements, creatives and campaigns based on performance.
· Continuously scale winning campaigns while maintaining CAC, ROAS and profitability targets.
· Manage performance marketing budgets with strong commercial discipline.
D2C & E-commerce Growth
· Drive new customer acquisition, product trials, subscriptions, first purchases and repeat business.
· Own and grow the digital sales funnel across website/app and relevant E-commerce channels.
· Track and improve traffic, conversion rate, AOV, revenue, repeat purchase and customer retention.
· Identify growth opportunities across products, geographies, audiences, offers and customer segments.
· Align digital campaigns with product launches, seasonal offers, promotions and subscription initiatives.
Funnel & Conversion Optimisation
· Own the complete journey from ad → click → leads → product interaction → checkout → purchase → repeat purchase.
· Identify funnel drop-offs and implement initiatives to improve conversion at every stage.
· Drive A/B testing across creatives, messaging, audiences, offers, landing pages and customer journeys.
· Work with Creative, Product and Technology teams to continuously improve campaign and website performance.
Analytics, Tracking & MIS
Monitor and analyse key performance metrics including: CAC/CPA, ROAS/ROI, CTR, CPC, CPM, conversion rate, AOV, revenue, new vs. repeat customers, LTV and funnel drop-offs.
Own campaign tracking and measurement using GA4, Meta Ads Manager, Google Ads, Google Tag Manager and reporting dashboards.
Ensure accurate pixels, events, conversion tracking, UTMs and attribution.
Build regular performance reports with clear insights, actions and growth recommendations.
Growth Strategy & Experimentation
· Develop and execute a structured growth roadmap aligned with revenue and business objectives.
· Identify new audiences, channels, campaign formats and customer acquisition opportunities.
· Build a strong test-and-learn approach across media, creative, offers, pricing and conversion journeys.
· Stay current on Meta/Google platform changes, attribution, consumer behaviour and emerging growth practices.
Cross-functional Collaboration
· Work closely with Brand, Creative, Product, Technology, Sales, Operations and Customer Experience teams.
· Convert performance insights into actionable creative and business recommendations.
· Ensure marketing initiatives are aligned with customer experience, operational capability and business profitability.
Key Success Metrics
Business Growth: D2C revenue, new customers, subscriptions, repeat revenue
Performance: CAC, ROAS, ROI, media efficiency and campaign scalability
Funnel: CTR, CPC, conversion rate, checkout conversion and drop-offs
Customer Value: AOV, repeat purchase, retention, LTV and payback
E-commerce: Traffic, revenue, conversion rate and product performance
Candidate Profile
The ideal candidate should be:
· A hands-on performance/growth marketer with strong ownership of business outcomes.
· Highly proficient in Meta Ads and Google Ads with extensive campaign management experience.
· Experienced in scaling D2C / E-commerce brands through paid digital acquisition.
· Strong in analytics, funnel optimisation, attribution and data-led decision making.
· Comfortable managing significant budgets and making ROI-led decisions.
· Commercially oriented with a strong understanding of unit economics and profitability.
· Highly execution-focused, experimental and comfortable working in a fast-paced environment.
Education & Experience
· 5+ years of relevant experience in Performance Marketing / Growth Marketing / Digital Marketing.
· Proven experience managing and scaling Meta and Google campaigns for D2C, E-commerce, FMCG or Consumer Internet brands.
· Strong experience in customer acquisition, conversion optimisation and digital revenue generation.
· MBA / PGDM in Marketing, Digital Marketing, Business Management or related discipline from a reputed university/institution.
· Bachelor’s degree from a recognised university.
· Google / Meta certifications will be an added advantage.
Preferred Skills & Tools
Advertising: Meta Ads Manager, Google Ads
Analytics: GA4, Google Tag Manager, Looker Studio / dashboards
Growth: CAC, ROAS, LTV, AOV, attribution, cohort analysis, CRO, A/B testing
E-commerce: Shopify or equivalent platform, merchandising and conversion optimisation
Tracking: Pixels, conversion events, CAPI / server-side tracking, UTM governance
Role Success Profile
The ideal candidate will be a Growth Owner, not just an Ads Manager—someone who can connect media spend → customer acquisition → conversion → revenue → repeat purchase, continuously optimise the funnel, and build a scalable, profitable digital growth engine for Happy Nature.
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Interested Candidate, please share your resume at:
careers@happynature.in

Work arrangement
No