Sales Manager

Role Overview
Happy Nature is looking for an experienced Sales Team Lead to lead a team of approximately 10 contact-centre sales executives and drive customer acquisition through product trials, subscriptions, recharges and repeat sales.
The role will be responsible for team leadership, sales target achievement, lead management, calling-platform operations, performance tracking, coaching and sales strategy. The ideal candidate will be a hands-on sales leader capable of building a high-performance team and creating strong operational discipline to scale the business. Ideal Candidate must have at least 3-5 Years Experience in a Call Centre.
Key Responsibilities
Team Leadership & Performance Management
· Lead, motivate and manage a team of ~10-20 sales executives.
· Set and drive daily, weekly and monthly sales targets at team and individual levels.
· Conduct daily huddles, performance reviews and regular one-on-one coaching.
· Closely monitor productivity, conversion, follow-ups and revenue performance.
· Identify performance gaps and implement coaching, training and corrective actions.
· Build a target-oriented culture focused on ownership, discipline and results.
Sales & Customer Acquisition
· Drive sales through product trials, subscriptions, recharge plans and repeat purchases.
· Develop effective calling strategies to improve lead-to-trial and trial-to-subscription conversion.
· Ensure systematic follow-up of all prospects and minimise lead leakage.
· Coach the team on sales pitches, objection handling, upselling and closing techniques.
· Analyse customer behaviour and objections to continuously improve sales conversion.
Lead & Calling Platform Management
· Own the end-to-end lead management process for the contact centre.
· Allocate leads to sales executives based on campaign, priority, availability and performance.
· Monitor lead ageing, follow-up discipline and disposition accuracy.
· Manage day-to-day operations of the CRM / dialer / calling platform.
· Track calls, connected calls, talk time, follow-ups, dispositions and conversions.
· Ensure accurate customer data and proper system usage by the team.
· Coordinate with technology/operations teams to resolve platform issues and improve workflows.
Sales Strategy & Business Growth
· Develop and implement contact-centre sales strategies aligned with revenue and customer acquisition goals.
· Identify opportunities to improve conversion, agent productivity and customer value.
· Recommend new campaigns, offers, scripts, incentives and customer journeys.
· Analyse performance by product, campaign, lead source and customer segment.
· Work closely with Marketing, Operations and Customer Service teams to improve the overall sales funnel.
· Support the business in building a scalable, process-driven sales operation.
MIS, Quality & Control
· Track and report key sales and productivity metrics through daily/weekly/monthly MIS.
· Monitor key indicators such as:
o Leads assigned vs. contacted
o Contact and conversion rates
o Trials generated
o Trial-to-subscription conversion
o Revenue and sales per agent
o Calls, talk time and productive conversations
o Follow-up adherence and lead ageing
o Cancellation/drop-off rates
· Conduct regular call-quality checks and ensure adherence to approved sales processes.
· Maintain strong control over customer experience, data accuracy and sales compliance.
Key Performance Indicators
The role will be measured on:
Sales & Revenue: Target achievement, revenue generated, revenue per agent
Customer Acquisition: Trials, new subscriptions/recharges, conversion rates
Team Productivity: Calls, connect rate, talk time, follow-up adherence, agent productivity
Operational Excellence: Lead allocation, lead ageing, CRM/dialer discipline, MIS accuracy
Quality: Call quality, customer complaints, cancellation/drop-off and process adherence
Candidate Profile
The ideal candidate should have:
· Strong leadership, communication and people-management skills.
· Proven experience in inside sales, telesales or contact-centre sales.
· Strong understanding of sales funnels, lead conversion and customer acquisition.
· Ability to manage teams against aggressive targets and performance metrics.
· Strong analytical and problem-solving skills with a data-driven approach.
· Hands-on experience with CRM, dialers, calling platforms and sales dashboards.
· Strong coaching, objection-handling and sales-conversion abilities.
· High ownership, execution discipline and commercial orientation.
· Ability to work effectively in a fast-paced, target-driven environment.
Education & Experience
· Graduate in any discipline from a recognised institution.
· MBA / PGDM in Sales, Marketing or Business Management is an advantage.
· 5+ years of overall experience in Sales / Inside Sales / Telesales / Contact Centre operations.
· Preferably 2+ years in a Team Lead / Supervisory role, managing 8–15 sales executives.
· Experience in Dairy, FMCG, D2C, E-commerce, Subscription, Retail or Consumer Internet is preferred.
· Prior experience managing CRM, dialer or contact-centre technology is highly desirable.
Role Success Profile
The successful candidate will be more than a team supervisor—a hands-on sales leader who can lead people, control the sales funnel, manage the calling operation, improve conversion and consistently deliver customer and revenue growth.
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Interested Candidates, please share your resume on:
[careers@happynature.in]

Work arrangement
No