Performance Marketing Executive

Company Description AIVIO TECH MEDIA is a full-service digital media and technology company based in Ahmedabad, focused on turning ideas into impactful digital experiences. The team delivers end-to-end solutions across digital marketing, social media strategy, UI/UX design, web and app development, graphic and motion design, and influencer marketing. AIVIO TECH MEDIA also specializes in SEO, content creation, media buying, and performance-driven campaigns that support business growth and lead generation. With a young, creative, and experienced team, the company emphasizes data-driven strategies, customized solutions, transparent communication, and long-term partnerships to help brands grow with purpose.
Role Description The Performance Marketing Executive is a full-time remote role responsible for planning, executing, and optimizing digital campaigns across paid channels such as search, social, display, and video. Daily tasks include developing performance marketing strategies, setting up and managing ad campaigns, monitoring budgets, and tracking key metrics such as CTR, CPC, CPA, ROAS, and conversion rates. The role involves conducting audience and market research, A/B testing creatives and landing pages, and collaborating with design and content teams to create high-impact assets. The executive will prepare performance reports, provide insights to improve campaign effectiveness, coordinate with clients or internal stakeholders on campaign goals, and ensure all activities align with brand guidelines and business objectives.
Qualifications
Candidates should possess strong Market Planning and Marketing skills, including campaign strategy, channel selection, and budget allocation.
Candidates should possess Market Research skills, including audience analysis, competitor benchmarking, and trend identification.
Candidates should possess excellent Communication skills for clear reporting, stakeholder coordination, and cross-functional collaboration.
Candidates should possess Sales and performance-oriented skills, with a focus on lead generation, conversion optimization, and revenue growth.
Experience with performance marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, analytics tools) is highly beneficial.
Strong analytical and numerical skills, with the ability to interpret data and make actionable recommendations.
Ability to work independently in a remote setting, manage multiple campaigns, and meet deadlines in a fast-paced environment.
A bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience, is preferred.

Work arrangement
No