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Job Title: Influencer Marketing Specialist
We are seeking a dynamic and creative Influencer Marketing Specialist to drive brand visibility and engagement through strategic partnerships with influencers across digital platforms. The ideal candidate will have a strong understanding of the communications industry, social media trends, and the ability to craft campaigns that resonate with diverse audiences.
Key Responsibilities
Develop and execute influencer marketing strategies aligned with overall communication goals.
Identify, evaluate, and onboard influencers relevant to brand objectives.
Build and maintain strong relationships with influencers, agencies, and partners.
Negotiate contracts, manage budgets, and track ROI of influencer collaborations.
Collaborate with PR, social media, and content teams to ensure cohesive messaging.
Monitor campaign performance, analyse metrics, and prepare detailed reports.
Stay updated on industry trends, emerging platforms, and competitor activities.
Ensure compliance with advertising regulations and brand guidelines.
Plan, create, and manage day-to-day social media content across platforms to ensure consistent brand voice and visibility.
Develop and maintain a content calendar in alignment with influencer campaigns and overall communication strategy.
Monitor social media trends, conversations, and audience behaviour to inform both organic and influencer-led content.
Qualifications & Skills
Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
4-5 years of experience in influencer marketing, preferably within communications/media.
Strong knowledge of social media platforms (Instagram, YouTube, TikTok, LinkedIn, X).
Excellent communication, negotiation, and relationship-building skills.
Analytical mindset with experience in campaign measurement tools.
Creative thinker with the ability to craft compelling influencer-driven narratives.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Attributes
Experience working with PR agencies or communication firms.
Familiarity with influencer marketing platforms (e.g., AspireIQ, Upfluence, Traackr).
Strong storytelling and content creation skills.Passion for digital trends and audience engagement.
Work arrangement
No
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