Performance Marketer

Company Description Mintage® MarkComm is a full-spectrum marketing partner that transforms client visions into practical, results-driven strategies. The company provides tailored branding and digital solutions, recognizing that each business has unique goals and challenges. By combining creative ideation with focused implementation, Mintage® MarkComm helps organizations strengthen their online presence and engage target audiences more effectively. The team is dedicated to delivering productive, measurable outcomes while maintaining clear, impactful communication. Applicants can expect to join a dynamic environment that values innovation, customization, and growth-oriented marketing.
Role Description The Performance Marketer will be responsible for planning, executing, and optimizing data-driven marketing campaigns across digital channels to drive measurable growth. Day-to-day activities include managing paid media campaigns, analyzing performance metrics, conducting A/B tests, optimizing funnels, and collaborating with creative and content teams to improve conversion rates. The role also involves audience segmentation, budget management, and preparing performance reports with actionable insights for internal stakeholders and clients. This is a full-time, on-site role based in Hyderabad, requiring close coordination with cross-functional teams to align marketing activities with business objectives.
Qualifications
Candidates should possess skills in performance marketing strategy, campaign planning, and funnel optimization.
Candidates should possess skills in paid advertising platforms (e.g., Google Ads, Meta Ads), bid management, and remarketing.
Candidates should possess skills in analytics and reporting tools (e.g., Google Analytics, data dashboards, A/B testing platforms).
Candidates should possess skills in audience segmentation, targeting, and conversion rate optimization.
Candidates should possess skills in collaboration with creative, content, and design teams to develop effective marketing assets.
Strong analytical thinking, problem-solving abilities, and comfort working with quantitative data.
Excellent written and verbal communication skills, with the ability to present insights to stakeholders clearly.
Relevant experience in digital or performance marketing; agency or multi-brand experience is an advantage.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Ability to work on-site in Hyderabad and manage multiple campaigns and priorities in a fast-paced environment.

Work arrangement
No