Senior Copywriter

Palette Hire is looking to hire for a Senior Copywriter/ Content Lead for a D2C first - Cookware brand, founded by Ex Dyson, and Rate-gain Leaders. This is a VC backed firm.
Budget - Upto 22 Lacs + ESOPs
Role details -
Own the content strategy across social, campaigns, product launches, creators, website, email and performance creatives
Think in campaigns and ideas, not just individual posts - from insight and concept to execution
Make complex science and product benefits simple, interesting and credible
Lead creative production across shoots, creators, designers, editors and external partners
Build creator collaborations that feel authentic to the brand
Work closely with founders and cross-functional teams to maintain a consistent creative and brand voice
Track what is working, learn from performance and continuously raise the creative bar
Role Requirements -
Strong creative thinking with the ability to take an idea from concept to execution
Excellent understanding of social-first content, campaigns and storytelling
Comfortable working across brand and performance-led content
Strong communication, project management and stakeholder management skills
High attention to detail and an instinct for what makes content genuinely good
Ideally -
You think beyond content calendars and individual posts
You can turn a complex product or idea into something people understand and remember
You have strong creative taste and aren't afraid to challenge average work
You enjoy working in fast-moving environments where you have real ownership
You care about building brands, not just generating content
You are curious, hands-on and constantly looking for ways to make the work better
What really makes the cut -
You’ve worked with a D2C, consumer, FMCG or lifestyle brand.
You’ve led photoshoots, video production or creator campaigns.
You’ve worked on product launches or integrated campaigns.
You understand how content connects with performance and business outcomes.
You’ve built a brand’s content ecosystem from the ground up.

Work arrangement
No