Influencer Marketing Specialist

Company Description Adfactors PR, founded in 1997, is India’s largest public relations firm, serving clients in more than 25 industries across 40 cities. The firm partners with major corporations, financial institutions, trade bodies, and high-growth start-ups and unicorns on complex, high-stakes communication mandates. Known for handling challenging PR briefs involving urgency and uncertainty, Adfactors PR offers multi-specialist, full-service capabilities. In 2020, PRovoke Media named Adfactors PR one of the three PR Agencies of the Decade in Asia-Pacific and one of seven Agencies of the Decade globally. The firm is also a member of PROI Worldwide, the largest global partnership of independent public relations firms.
Role Description This is a full-time, on-site Influencer Marketing Specialist role based in New Delhi. The specialist will identify, evaluate, and onboard relevant influencers across platforms, aligned with client brand objectives and target audiences. Day-to-day responsibilities include planning influencer campaigns, managing outreach and negotiations, coordinating briefs and content calendars, and ensuring timely delivery of assets. The role involves monitoring campaign performance, tracking metrics, and preparing reports and insights for internal teams and clients. The specialist will collaborate closely with PR, digital, and creative teams to integrate influencer activities into broader communication strategies and maintain strong, long-term relationships with influencer partners.
Qualifications
Strong understanding of influencer marketing, social media platforms, and digital content trends; ability to identify and evaluate suitable influencers for diverse industries.
Skills in campaign planning, project management, and coordination, including managing timelines, budgets, and deliverables for multiple concurrent influencer campaigns.
Experience in relationship management and communication, with the ability to negotiate contracts, manage expectations, and maintain collaborative partnerships with influencers and agencies.
Analytical skills to track performance metrics, interpret data, and generate clear reports and recommendations to optimize future campaigns.
Knowledge of public relations and digital marketing concepts, and comfort working in integrated teams alongside PR, social media, and creative professionals.
Excellent written and verbal communication skills, with attention to detail and the ability to prepare briefs, guidelines, and client-facing documentation.
Proficiency with common social media and influencer tools (e.g., Instagram, YouTube, LinkedIn, influencer discovery platforms, and basic analytics dashboards).
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; prior experience in influencer marketing or digital PR is highly beneficial.

Work arrangement
No