Social Media Strategist

Industry: Fashion / Clothing / Apparel
Employment Type: Full-Time
Experience: 2–5 Years
We are looking for a creative, fashion-focused and results-driven Social Media Executive / Manager to manage the brand's social media presence, content, influencer collaborations and PR activities.
The candidate must have hands-on experience working with a clothing, fashion, apparel, ethnic wear, western wear, D2C or lifestyle brand.
Develop and execute the brand's social media strategy.
Manage Instagram and Facebook.
Create monthly content calendars for Reels, posts and stories.
Conceptualize fashion Reels, product videos, styling content and campaign content.
Coordinate product, model and campaign shoots.
Identify fashion and social media trends and convert them into relevant content.
Write engaging captions, hooks and CTAs.
Manage daily posting, scheduling and community engagement.
Handle comments and DMs professionally.
Monitor competitors and identify new content opportunities.
Identify and coordinate with relevant fashion influencers, creators and UGC creators.
Plan influencer collaborations and campaigns.
Negotiate collaborations and deliverables.
Track influencer campaign performance and ROI.
Build long-term relationships with relevant creators.
Develop and execute PR activities to increase brand visibility.
Build relationships with fashion bloggers, media, journalists, influencers and PR networks.
Coordinate fashion features, brand stories, interviews and media coverage.
Identify relevant PR opportunities, fashion events and brand collaborations.
Prepare PR briefs, press releases and brand communication.
Coordinate product seeding and gifting activities.
Track and maintain records of brand mentions, media coverage and PR results.
Support the brand during launches, campaigns, events and special promotions.
Maintain a strong and consistent brand image and public presence.
Track reach, engagement, follower growth, website traffic and conversions.
Monitor content and campaign performance.
Prepare regular social media and PR performance reports.
Recommend strategies to improve brand awareness, engagement and business growth.
2–5 years of experience in Social Media / Content / Digital Marketing / PR.
Mandatory: Previous experience with a clothing, fashion, apparel or lifestyle brand.
Strong understanding of Instagram Reels, Stories, trends and social media algorithms.
Good understanding of fashion content, styling and visual aesthetics.
Hands-on experience in content planning and execution.
Experience coordinating fashion/product/model shoots.
Strong working knowledge of Adobe Photoshop.
Knowledge of Canva and CapCut/VN or similar tools.
Experience in PR, influencer marketing and creator collaborations.
Strong communication, networking and relationship-management skills.
Good copywriting and brand communication skills.
Ability to independently manage activities from ideation to execution and performance analysis.
Experience with a D2C clothing/fashion brand.
Experience with ethnic wear, western wear or designer fashion brands.
Existing network of fashion influencers, bloggers and media contacts.
Knowledge of Meta Business Suite / Meta Ads.
Experience managing fashion events, launches or brand collaborations.
Strong portfolio of fashion Reels, campaigns and PR activities.
Proven contribution to brand visibility, engagement, audience growth or sales.
Updated CV - 9045450439
Portfolio
Instagram handles/pages previously managed
5–10 best fashion content/Reel samples
Details of clothing/fashion brands previously handled
Examples of PR/media coverage handled

Work arrangement
No