Marketing Specialist

About Us:
BotLab Store is your go-to platform for cutting-edge drone components and accessories, designed and built with precision to empower drone enthusiasts, racers, and innovators. We are looking for a passionate Marketing Specialist who can contribute to our growing digital presence and support our marketing initiatives.
Key Responsibilities:
1. Brand & Marketing
 Execute brand-building initiatives aligned with business goals.
 Support consistent brand voice, identity, and communication.
 Assist with influencer marketing and creator collaborations.
2. Content & Communication
 Create content for social media, leadership communication, presentations, and
company profiles.
 Convert briefs and business insights into clear, engaging marketing content.
 Develop compelling copy and messaging across platforms.
3. Digital & Social Media
 Manage and grow the company’s social media presence.
 Coordinate website content updates and maintain consistent communication.
 Track content performance and optimize for engagement.
4. Internal & Cross-functional Coordination
 Support internal branding initiatives across teams.
 Coordinate marketing requirements with internal stakeholders.
 Ensure consistency in messaging across functions.
5. Market Research
 Conduct competitor and market research to identify opportunities.
 Track relevant industry trends and marketing practices.
 Share insights to support marketing initiatives.
6. Presentations & Marketing Collaterals
 Create impactful presentations with strong content and storytelling.
 Develop company profiles, reports, and marketing collaterals.
 Ensure all materials are professional and aligned with brand guidelines.
Required Skills & Competencies
 1–2 years of experience in marketing, branding, content, or a related role.
 Strong understanding of marketing and brand building.
 Excellent writing and communication skills.
 Strong presentation and storytelling skills.
 Proficiency in MS PowerPoint, Excel, and Word.
 Familiarity with social media and influencer marketing.
 Strong coordination, research, and execution skills.
 Ability to take ownership of tasks and deliver them independently.

Work arrangement
No