Head of Marketing

MARKETING HEAD
Live Events | Entertainment | Experiential | Drone Technology
Location: Delhi NCR
Function: Marketing & Brand
Experience: 10+ Years
Reporting to: Senior Leadership
ABOUT BOTLAB DYNAMICS
BotLab Dynamics is a pioneering drone technology company transforming the world of live entertainment, events and experiential experiences through cutting-edge drone technology.
From spectacular drone light shows to large-scale technology-led experiences, BotLab has delivered some of the most ambitious drone shows in India and globally.
In 2024, BotLab created history with a 5,500-drone light show at the Amaravati Drone Summit, setting five world records.
As we enter our next phase of growth, we are looking to build BotLab into a globally recognized brand in drone entertainment and technology-led experiences, with a strong focus on India and international markets.
We are looking for an accomplished, creative and commercially minded Marketing Head to build the BotLab brand, strengthen our market positioning and create demand across the corporate, live events, entertainment and experiential ecosystem.
THE ROLE
The Marketing Head will be responsible for developing and executing BotLab's overall brand, marketing, communications and demand-generation strategy.
This is not a conventional digital marketing role.
We are looking for a marketing leader who understands brands, entertainment, experiences and storytelling—someone who can turn spectacular drone shows into powerful stories, create market excitement around BotLab, strengthen our positioning and generate meaningful business opportunities.
The ideal candidate will have experience in Live Events, Media & Entertainment, Experiential Marketing, Advertising, Brand Marketing, PR, Sports & Entertainment or technology-led consumer experiences.
The role will work closely with the Business, Creative, Show Design, Technology and Leadership teams to create a strong and differentiated market presence for BotLab.
KEY RESPONSIBILITIES
1. Brand Strategy & Positioning
Develop and own BotLab's overall brand strategy and positioning in India and international markets.
Establish BotLab as a leading brand in drone entertainment, aerial experiences and technology-led live entertainment.
Define the brand narrative, messaging, tone of voice and visual identity across all touchpoints.
Develop differentiated positioning for BotLab across:
Corporate events
Live entertainment
Experiential marketing
Brand activations
Sports
Government & public events
Weddings & celebrations
Tourism & destination experiences
Ensure consistency of the BotLab brand across digital, offline, events, media and client-facing communication.
2. Marketing Strategy & Annual Planning
Develop and execute an integrated annual marketing strategy aligned with business and revenue objectives.
Build marketing plans around key business priorities, launches, events and market opportunities.
Define marketing budgets, priorities, campaigns and KPIs.
Develop clear marketing calendars across brand, content, PR, social media, events and campaigns.
Track marketing effectiveness and continuously optimize activities based on business impact.
3. Live Events & Experiential Marketing
This will be a critical part of the role.
Build BotLab's presence across the live events and experiential marketing ecosystem.
Identify high-impact opportunities to showcase BotLab's technology at major events, festivals, conferences, sporting events and industry platforms.
Develop creative marketing campaigns around BotLab's drone shows and landmark projects.
Create partnerships with event organizers, experiential agencies, production houses and entertainment companies.
Develop BotLab-led experiences, showcases and demonstrations that create market visibility.
Position BotLab not merely as a service provider but as an innovator in live entertainment and experiential technology.
4. Content & Storytelling
Drone shows are inherently visual. The Marketing Head will be responsible for turning that visual advantage into a powerful brand story.
Build a strong content and storytelling strategy around BotLab's projects, technology, people and achievements.
Develop compelling video, photography, reels, case studies and campaign content.
Create high-quality content from major shows for use across digital, media, sales and brand channels.
Develop customer success stories and case studies.
Work closely with animation, creative and show design teams to create visually compelling marketing assets.
Build a library of BotLab's best work for corporate and agency presentations.
Identify opportunities to turn major projects into high-impact content moments.
5. Digital & Social Media
Own BotLab's digital brand presence across relevant platforms.
Develop and execute social media strategy across LinkedIn, Instagram, YouTube and other relevant platforms.
Build a consistent content calendar across:
Show highlights
Behind-the-scenes stories
Technology
Innovation
Client stories
Team stories
Company milestones
Industry insights
Grow BotLab's digital reach, engagement and community.
Build BotLab's leadership and employee voices as part of the overall brand strategy.
Use digital platforms to strengthen both brand awareness and business generation.
6. PR, Media & Corporate Communications
Develop and own BotLab's PR and media strategy.
Build strong relationships with:
Business media
Technology media
Entertainment media
Advertising & marketing media
Event industry publications
Regional media
International media
Generate meaningful media coverage around major projects, innovations, milestones and company announcements.
Develop press releases, media stories, thought leadership and executive communications.
Identify opportunities for founder and leadership visibility.
Position BotLab executives as thought leaders in drone technology, entertainment and experiential innovation.
Manage media interactions around major shows and company announcements.
7. Campaigns & Brand Activations
Develop integrated marketing campaigns for key BotLab initiatives.
Conceptualize campaigns that combine technology + entertainment + storytelling.
Develop campaigns around major festivals, sporting events, national occasions and industry moments.
Collaborate with agencies and creative partners where required.
Manage campaign execution from concept to delivery.
Measure campaign performance and brand impact.
8. Industry Events & Thought Leadership
Identify and manage BotLab's participation in relevant industry events, conferences, exhibitions and forums.
Build opportunities for BotLab to showcase its technology to decision-makers and industry influencers.
Develop speaking opportunities for founders and leadership.
Identify awards, recognitions and industry platforms relevant to BotLab.
Build BotLab's presence within the events, entertainment, experiential, technology and business ecosystem.
Develop proprietary events, showcases or industry experiences where relevant.
9. Marketing for Business Development
Work closely with the Business Head and Business Development team to create marketing that directly supports revenue growth.
Develop sales enablement material including presentations, case studies, credentials and capability decks.
Create industry-specific marketing collateral for corporates, brands, agencies and institutions.
Develop campaigns to generate qualified business leads.
Support account-based marketing for strategic clients.
Build marketing programs targeting key corporate and agency accounts.
Create content that helps the sales team communicate BotLab's value proposition effectively.
Measure marketing contribution to pipeline and business opportunities.
10. Partnerships & Brand Collaborations
Identify strategic brand partnerships that can enhance BotLab's visibility and reach.
Develop collaborations with:
Brands
Media companies
Event agencies
Entertainment companies
Sports organizations
Tourism bodies
Technology companies
Hospitality groups
Develop co-branded campaigns and experiential opportunities.
Explore opportunities for BotLab to become a technology or experiential partner for major platforms and events.
11. Employer & Corporate Brand
Strengthen BotLab's reputation as an innovat

Work arrangement
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