General Manager – Business Expansion

Location: Mumbai, Maharashtra
Industry: Private Security Services
Experience Required: Minimum 10+ Years
Employment Type: Full-Time
Compensation: Competitive Salary + Performance-Based Incentives
Role Overview
We are looking for a highly experienced and result-oriented General Manager – Business Expansion to lead the growth and business development initiatives of our security services operations across Mumbai and surrounding markets.
This is a senior leadership position intended for a professional with strong experience in the private security industry, an established understanding of the Mumbai market, proven business acquisition capabilities, and the ability to independently develop and convert high-value corporate opportunities.
The selected candidate will be responsible for identifying new business opportunities, developing strategic relationships with key decision-makers, expanding the client portfolio, and contributing directly to the organisation’s revenue and geographical growth.
This role requires extensive market engagement and regular travel across Mumbai and other locations as required for client meetings, business development, networking, site visits, presentations, negotiations, and lead generation.
Key Responsibilities
Develop and execute a comprehensive business expansion strategy for Mumbai and surrounding markets.
Identify, approach, develop, and convert new business opportunities across corporate, commercial, industrial, residential, institutional, infrastructure, hospitality, healthcare, logistics, retail, and other sectors requiring professional security services.
Build a strong and sustainable pipeline of qualified business opportunities.
Generate leads independently through market intelligence, networking, referrals, industry relationships, corporate outreach, tender opportunities, and strategic partnerships.
Establish and maintain strong relationships with senior decision-makers including CXOs, Administration Heads, Facility Managers, Procurement Heads, Security Heads, Operations Heads, and Business Owners.
Conduct client meetings, presentations, security requirement discussions, commercial negotiations, and closure meetings.
Understand client security requirements and coordinate internally for preparation of suitable manpower deployment plans, commercial proposals, and service solutions.
Take complete ownership of the business development cycle, from lead generation and initial contact through negotiation, commercial finalisation, and client onboarding.
Identify high-potential sectors, geographical territories, and strategic accounts for expansion.
Monitor competitors, industry developments, pricing trends, and emerging opportunities within the private security sector.
Participate in tenders, RFPs, commercial discussions, and contract negotiations wherever applicable.
Work closely with Operations, HR, Recruitment, Finance, and Management teams to ensure that new business commitments can be operationally delivered.
Maintain accurate business pipeline reports, forecasts, sales activity reports, conversion ratios, and management updates.
Achieve and exceed defined monthly, quarterly, and annual revenue and business acquisition targets.
Represent the organisation professionally at industry meetings, networking events, corporate engagements, and business forums.
Support the management in developing long-term growth plans, strategic partnerships, and new market opportunities.
Candidate Requirements
Mandatory Requirements
Minimum 10 years of professional experience, with significant experience specifically within the private security services industry.
Proven experience in Business Development, Corporate Sales, Business Expansion, Key Account Acquisition, or similar senior commercial roles within a security agency or security services organisation.
Strong knowledge of the Mumbai corporate and commercial market.
Demonstrated track record of acquiring and closing substantial security services contracts.
Strong existing network within corporate, commercial, industrial, facility management, real estate, logistics, infrastructure, hospitality, healthcare, or allied sectors will be highly preferred.
Ability to independently generate business leads rather than relying solely on company-generated enquiries.
Strong understanding of security manpower services, guarding solutions, deployment requirements, commercial costing, statutory considerations, and service expectations.
Excellent negotiation, presentation, communication, networking, and relationship-management skills.
Comfortable interacting with senior management and key corporate decision-makers.
Willingness to travel extensively for lead generation, meetings, client visits, market development, and business closures.
Strong commercial acumen with the ability to balance revenue growth, pricing competitiveness, operational feasibility, and profitability.
Ability to work with high ownership, accountability, confidentiality, and professional integrity.
Preferred Profile
Preference will be given to candidates who have:
Previously handled Mumbai or Maharashtra business development for a recognised security services organisation.
Managed large corporate accounts or enterprise-level security contracts.
Demonstrated consistent achievement of aggressive business targets.
Strong relationships with facility management companies, corporates, developers, industrial establishments, institutions, or procurement teams.
Experience managing or mentoring a business development team.
Exposure to tender-based business, institutional contracts, and large manpower deployments.
Strong understanding of client retention, account growth, pricing, margins, and commercial negotiations.
Key Competencies
Strategic Business Development
New Client Acquisition
Corporate Relationship Management
Revenue Growth
Market Expansion
Enterprise Sales
Lead Generation
Commercial Negotiation
Client Presentation
Contract Closure
Networking & Market Intelligence
Team Leadership
Target Ownership
Decision-Making
Accountability & Execution
Performance Expectations
The General Manager – Business Expansion will be expected to operate as a growth leader rather than only a sales representative.
Performance will primarily be evaluated on:
Value of new business generated
Number and quality of new corporate accounts acquired
Revenue contribution
Business pipeline strength
Conversion ratio
Profitability of acquired contracts
Expansion into strategic sectors and territories
Development of long-term client relationships
Achievement of agreed business targets
Compensation
The position offers a competitive senior-level fixed salary along with attractive performance-linked incentives based on achievement of predefined business and revenue targets.
Compensation will be aligned with the candidate’s experience, existing industry network, previous performance, and ability to generate substantial business.
Ideal Candidate
The ideal candidate will be a seasoned security-industry professional who understands that business expansion requires market presence, relationships, discipline, continuous prospecting, commercial intelligence, and consistent closures.
We are specifically looking for someone who can take ownership of Mumbai business growth, open new corporate doors, build a strong client pipeline, and convert opportunities into sustainable long-term business for the organisation.

Work arrangement
No