Social Media Marketing Specialist

Social Media Executive
Company: Digiweave Mediatech LLP
Location: Thane, Maharashtra
Work Mode: Work From Office
Employment Type: Full-Time
Experience: 2+ Years
Joining: Immediate to 30 Days
About the Role
Digiweave Mediatech LLP is looking for a creative and proactive Social Media Executive who can manage day-to-day social media activities for our clients and contribute to building engaging, trend-driven content.
The ideal candidate should understand social media beyond just posting content and should be comfortable with content planning, copywriting, trends, reels, shoots and client coordination.
Key Responsibilities
Manage social media accounts across Instagram, Facebook, LinkedIn and other relevant platforms.
Plan and maintain monthly content calendars based on brand objectives.
Research and identify trending content, formats, reels, hashtags and social media trends.
Develop creative content ideas for posts, reels, stories and campaigns.
Write engaging captions, copies and social media content.
Coordinate with graphic designers, video editors and other internal teams for timely content execution.
Assist in planning and executing photoshoots and video shoots.
Be comfortable being present during shoots and coordinating the execution of planned content.
Monitor comments, DMs and audience engagement and ensure timely responses where required.
Track social media performance including reach, engagement, views, follower growth and content performance.
Prepare regular social media reports and provide suggestions for improvement.
Keep up with platform updates, trends, viral content and changing audience behaviour.
Coordinate with clients for content requirements, approvals and feedback.
Ensure all content is aligned with the brand's tone, communication and objectives.
Requirements
2+ years of experience in Social Media Management / Social Media Marketing.
Prior experience working with a digital marketing or creative agency will be preferred.
Strong understanding of Instagram and Facebook; knowledge of LinkedIn and YouTube is an advantage.
Good content writing and communication skills.
Strong understanding of reels, short-form content and current social media trends.
Good creative thinking and ability to generate fresh content ideas.
Comfortable coordinating and working during photoshoots and video shoots.
Ability to manage multiple brands and deadlines simultaneously.
Candidates with experience handling D2C, lifestyle, fashion, beauty, food or consumer brands will be preferred.
What We Are Looking For
Someone who is:
Creative and highly active on social media
Trend-aware and understands what makes content engaging
Strong in execution and follow-ups
Comfortable working in a fast-paced agency environment
Able to take ownership of assigned brands
Good at communicating with both clients and internal teams

Work arrangement
No