B2B LinkedIn Content - Freelancer

About LeadRoad
LeadRoad is a B2B lead generation and Appointment Setting agency helping businesses build their pipeline and generate sales opportunities through targeted outreach and data-driven strategies.
We are looking for a B2B LinkedIn Content-Freelancer who loves researching, writing, understanding businesses, and turning ideas into content that drives attention and action. We'd love to hear from you.
Work Details:
Work Mode: Remote
Employment Type: Freelancer
Working Days: Monday to Friday
Communication Availability: 9:30 AM – 6:30 PM
Team Meeting: Once/Twice a week
Experience: 2-3 Years
What You'll Do:
LinkedIn Content Creation – Create engaging LinkedIn content for LeadRoad and its co-founders.
Content Volume – Write approximately 5 posts per co-founder per week.
Thought Leadership – Create thought leadership, educational, storytelling, and industry-focused content.
B2B Research – Research topics around B2B marketing, sales, SaaS, lead generation, entrepreneurship, and business growth.
Strong Hooks & Messaging – Develop attention-grabbing hooks and clear, engaging content.
Founder Voice & Personal Branding – Understand and adapt content to each founder’s voice, personality, and personal brand.
Industry & Competitor Research – Research trends, competitors, industry leaders, and relevant LinkedIn conversations.
Content Planning – Support weekly content calendars, themes, and content planning.
Content Performance – Track reach, engagement, and other key metrics to identify what works.
Content Coordination – Work with the marketing team and co-founders on ideas, feedback, and revisions.
Timely Delivery – Take ownership of assigned content and deliver it within deadlines.
What We're Looking For:
LinkedIn Content Skills – Strong understanding of LinkedIn content, formats, and audience engagement.
Strong Writing Skills – Excellent English writing with clear, engaging, and structured communication.
Research Skills – Ability to find relevant insights and turn research into valuable content.
B2B Understanding – Basic understanding of B2B marketing, SaaS, sales, and lead generation.
Content Thinking – Ability to turn ideas, opinions, and research into original and engaging content.
Adaptability – Ability to write in different styles and adapt to different founder voices.
Trend Awareness – Keeps up with LinkedIn trends, formats, and content behaviour.
Creativity & Ownership – Brings fresh ideas and takes responsibility for deliverables.
Independent Working – Can manage deadlines and work with minimal supervision.
AI Skills – Comfortable using AI tools for research and content creation while maintaining originality and quality.
Good to Have:
2-3 years of experience in content writing, LinkedIn content, copywriting, or content marketing
Experience creating content for founders, executives, or personal brands
Experience working with B2B, SaaS, or service-based companies
Understanding of LinkedIn analytics and content performance
Familiarity with tools like ChatGPT, Claude, Canva, or similar tools

Work arrangement
No