SOCIAL INTELLIGENCE & CONTENT RESEARCHER

Location: Gurgaon / Gurugram
Work Type: Full-time, On-site
Salary: Top Salary will be given to an exceptional candidate
We are looking for an exceptionally curious and digitally intelligent person to identify STORIES, MOMENTS, TRENDS and OPPORTUNITIES that can become high-performing social-media content.
This is NOT a conventional research job.
This is NOT a political research job.
This is NOT a desk-based data-entry role.
You will work with the Creative Directors and Instagram Growth Producer of a high-growth social-media operation for a prominent Social Worker and Politician based in Gurgaon.
YOUR CORE QUESTION
Every day you should be asking:
"What is happening right now that people will care about?"
And:
"Is there something here that we should physically go and capture?"
YOUR ROLE
You will function as the SOCIAL RADAR of the content team.
You will continuously monitor:
* Instagram
* YouTube
* X
* Local news
* National news
* Gurugram news
* Citizen complaints
* Viral videos
* Emerging stories
* Local incidents
* Weather-related situations
* Traffic situations
* Civic issues
* Public-interest stories
* Emerging social trends
* New Reel formats
* Creator trends
* Memes and cultural moments
The objective is NOT simply to send links.
The objective is to identify:
OPPORTUNITY.
WHAT YOU WILL DO
* Identify emerging stories with strong visual potential
* Monitor Gurugram continuously for developing situations
* Identify situations where the subject can reach the location quickly
* Track viral content and understand WHY it is spreading
* Identify emerging Reel formats
* Study successful creators
* Identify repeatable content franchises
* Track competitors and benchmark accounts
* Maintain a database of content opportunities
* Prepare rapid opportunity alerts
* Work with the camera team to determine what should be captured
* Analyse performance of published Reels
* Identify patterns between views, shares, profile visits and followers
* Help the team understand which subjects and formats are gaining traction
THE OPPORTUNITY ALERT
Your job should eventually produce alerts like:
WHAT:
School buses stranded in water
WHERE:
XYZ Road, Gurgaon
WHAT IS HAPPENING:
Multiple buses stuck; children waiting inside
WHY IT MATTERS:
Strong human + civic issue
VISUAL POTENTIAL:
VERY HIGH
NAVEEN CAN REACH:
15 minutes
CAMERA:
Saurabh + Kundan available
RECOMMENDATION:
GO NOW
This is the level of thinking expected.
WHAT WE ARE LOOKING FOR
We want someone who naturally spends a significant amount of time online and has an unusually strong understanding of:
* Instagram
* Viral content
* Internet culture
* News cycles
* Human-interest stories
* Local issues
* Visual storytelling
* Social-media behaviour
You should be able to look at a news story and immediately think:
"This is interesting, but THIS is the visual angle."
IDEAL BACKGROUNDS
Candidates may come from:
* Digital newsrooms
* Political research teams
* Political campaign teams
* Social-media teams
* Creator teams
* YouTube channels
* Digital journalism
* News desks
* Social listening teams
* Media monitoring
* Content strategy
* Advertising agencies
* Political consulting
* Public-interest organisations
Political experience is NOT mandatory.
A highly intelligent creator-economy researcher may be a better candidate than a conventional political researcher.
WHAT YOU MUST BE GOOD AT
* Finding information quickly
* Distinguishing signal from noise
* Understanding what is actually interesting
* Identifying visual opportunities
* Understanding why something becomes viral
* Writing concise opportunity briefs
* Verifying facts before escalating a story
* Working under time pressure
* Monitoring multiple information sources simultaneously
* Communicating clearly with field teams
WHAT YOU WILL NOT DO
You will NOT spend most of your time writing long political research reports.
You will NOT be expected to produce constituency-level political intelligence.
You will NOT simply forward 100 news links every morning.
We want:
LESS INFORMATION.
MORE SIGNAL.
The job is to identify the 5 things that actually matter.
THE IDEAL CANDIDATE
The ideal candidate wakes up and naturally checks:
"What's happening?"
They see something trending and immediately ask:
"Why is this spreading?"
They see a local story and ask:
"Can we get there?"
They see a viral Reel and ask:
"What format can we learn from this?"
They see an ordinary civic problem and ask:
"What's the human story?"
PORTFOLIO / APPLICATION
Applicants should provide:
1. Three examples of social-media stories/trends they identified early
2. Three examples of content ideas they developed that performed strongly
3. Three Instagram accounts they consider exceptional and WHY
4. One example of a viral Reel and their analysis of why it went viral
5. A sample of how they would monitor Gurugram for daily content opportunities
PRACTICAL TEST
Shortlisted candidates may be given a 60-minute exercise:
"Find five things happening in Gurgaon today that could potentially become strong Instagram Reels."
For each opportunity, explain:
* What is happening?
* Where is it?
* Why should people care?
* What is the visual?
* What could the Reel be?
* How quickly would we need to reach there?
PERSONAL ATTRIBUTES
We are looking for someone who is:
* Extremely curious
* Fast
* Digitally native
* Highly observant
* Proactive
* News-aware
* Social-media obsessed
* Strong at pattern recognition
* Comfortable with pressure
* Excellent at concise communication
* Not afraid to say "THIS IS NOT INTERESTING"
LOCATION
Gurgaon / Gurugram.
This is primarily an on-site role because the researcher will work closely with the Creative Directors and field production team.
COMPENSATION
Top Salary will be given to an exceptional candidate.
We are willing to pay a premium for someone with an exceptional track record and unusually strong social-media/news instincts.
TO APPLY
Please submit:
* CV
* Instagram/LinkedIn profile
* Portfolio/work samples
* Three examples of content/trends you identified
* One viral-content analysis
* Current/last compensation
* Expected compensation
* Notice period
* Current location
IMPORTANT: This role requires demonstrated thinking ability. Generic applications without examples of actual work may not be considered.

Work arrangement
No