Performance Marketing Executive - D2C Product Brand.

About the Role
We are a fast-growing, founder-led direct-to-consumer (D2C) brand .We're looking for a hands-on Media Buyer to plan, run, and optimise our paid campaigns and drive profitable growth. This role is primarily focused on Meta , with Google so you should be strong on both, with Meta as your core strength. You'll own real budgets and have a direct line to the brand's growth.
Location: Malad East, Mumbai — In-office (Monday to Saturday)(10 am to 7pm)
Employment Type: Full-time
Experience: 1+ year (experienced)
Reports to: Marketing Lead / Founder
Key Responsibilities
Plan, set up, and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads.
Own day-to-day campaign management — budgets, bidding, audiences, creative testing, scaling winners, and cutting underperformers.
Drive and improve key metrics: ROAS, CAC, CTR, CPM, CPC, and conversion rate.
Build and test audiences — prospecting, retargeting, and lookalikes — and continuously optimise for efficiency.
Brief and coordinate with the content/creative team on ad creatives (statics, videos, UGC) and test variations.
Track performance daily and weekly, maintain reporting dashboards, and use data to guide decisions.
Manage ad budgets responsibly and scale spend profitably, within agreed guidelines.
Stay on top of platform updates, ad policies, and new features on Meta and Google.
Work with the website/landing-page team to improve conversion (basic CRO awareness).
Must-Have Skills & Qualifications
1+ year of hands-on experience running paid campaigns on both Meta Ads and Google Ads, with Meta as your stronger platform.
Solid working knowledge of Meta Ads Manager and Google Ads (Search, Performance Max/Shopping, Display).
Confident with performance metrics (ROAS, CAC, CTR, CPM, conversion rate) and comfortable making data-driven decisions.
Proficiency in Google Sheets / Excel for reporting and analysis.
Good understanding of the D2C / e-commerce funnel and performance-marketing fundamentals.
Analytical, detail-oriented, and responsible with budgets.
Good to Have (Plus Points)
Experience scaling a D2C / e-commerce brand profitably.
Familiarity with Meta Pixel / Conversions API, Google Analytics (GA4), and Shopify.
Experience briefing creatives and working closely with a content team.
Exposure to additional channels (YouTube, influencer, or marketplace ads).
What We Offer
A performance incentive linked to ad spend and results, as per company guidelines.
Ownership of real ad budgets at a fast-growing D2C brand.
A close-knit team and direct, visible impact on growth

Work arrangement
No