Sales And Marketing Specialist

Company Description Helium Solar, part of Helium Renewables Energy, is a professional solar EPC company offering end-to-end solutions, from project design and product selection to delivery, installation, grid connection support, and ongoing O&M services. The team has extensive solar experience since 2012, with over 200 MW of utility-scale and rooftop projects, as well as off-grid systems and solar street lighting across India. Helium Solar focuses on providing all-inclusive, hassle-free proposals, including support with solar rebate paperwork. The company promotes custom solar solutions that are silent, non-polluting, and low-maintenance, helping customers achieve strong financial returns while supporting energy independence and environmental sustainability.
Role Description This is a full-time, on-site Sales and Marketing Specialist role based in Kanpur. The role involves identifying and qualifying leads, presenting solar solutions to prospective customers, and managing the full sales cycle from initial contact through closing. The Sales and Marketing Specialist will develop and execute local marketing initiatives, including campaigns, events, and digital outreach to build brand awareness and generate demand. Daily activities include meeting clients, conducting site visits, preparing proposals and cost-benefit analyses, coordinating with technical and installation teams, and providing ongoing customer support. The role also includes tracking sales performance, maintaining accurate records in CRM tools, and sharing market insights to support product and strategy improvements.
Qualifications
Strong Communication and interpersonal skills to engage diverse customers, explain technical concepts clearly, and build long-term relationships.
Proven Sales and Sales Management capabilities to meet targets, manage pipelines, and drive revenue growth in a competitive market.
Customer Service experience to handle inquiries, resolve concerns, and deliver a positive post-sales experience.
Training skills to educate customers and partners on solar benefits, system features, and the installation and grid-connection process.
Experience in solar, renewable energy, or related technical fields is highly preferred.
Ability to work on-site in Kanpur, conduct field visits, and collaborate with technical and operations teams.
Basic understanding of marketing tactics, including local campaigns, digital outreach, and lead generation strategies.
Bachelor’s degree in Business, Marketing, Engineering, or a related discipline, or equivalent practical experience.
Comfort with CRM tools, MS Office, and prepared to analyze sales data and market trends.

Work arrangement
No