Content Creator

Company Description Graphisads Ltd. is an established advertising pioneer with over 50 years of experience, offering a full spectrum of creative and marketing services. The company manages a large outdoor advertising network with 1000+ sites, including hoardings, unipoles, and digital screens. Graphisads also delivers event and exhibition solutions, comprehensive advertising and PR campaigns, and media buying across television and radio. Its creative services cover concept development, design, and production of advertisements and brochures, while its digital team focuses on website development and performance-driven SEO, SMO, and SMM strategies.
About the Role
Graphisads is looking for a creative and enthusiastic Content Creator who can develop engaging, platform-specific content for social media and digital campaigns. The ideal candidate should have a strong understanding of current social media trends, excellent storytelling skills, and the ability to turn ideas into compelling content.
Key Responsibilities
• Develop creative and engaging content for Instagram, Facebook, LinkedIn, YouTube and other digital platforms.
• Create Reels, short-form videos, social media posts, scripts, captions and campaign content.
• Research trending topics, formats, memes, audio and content trends relevant to different audiences.
• Conceptualise creative ideas for brands, government organisations, political/social campaigns and corporate clients.
• Write engaging video scripts, hooks, captions and CTAs.
• Collaborate with graphic designers, video editors, social media managers and the creative team.
• Participate in content shoots and coordinate with on-camera talent when required.
• Adapt content according to different brand guidelines, communication objectives and target audiences.
• Monitor social media trends and identify opportunities for viral and high-engagement content.
• Assist in developing monthly content calendars and campaign concepts.
• Review content performance and use insights to improve future content.
• Ensure all content is accurate, grammatically correct, relevant and aligned with the brand’s tone.
Requirements
• Bachelor’s degree in Mass Communication, Journalism, Marketing, Advertising, English or a related field is preferred.
• 1–3 years of experience in content creation, social media or digital marketing.
• Excellent Hindi and English communication and writing skills.
• Strong knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Good understanding of short-form video and social media content formats.
• Strong creative thinking and storytelling ability.
• Ability to write concise, attention-grabbing hooks and scripts.
• Knowledge of current social media trends, memes and digital culture.
• Ability to work on multiple projects and meet tight deadlines.
Good to Have
• Basic knowledge of Canva, Photoshop or other creative tools.
• Basic understanding of video editing tools such as Premiere Pro, CapCut or similar software.
• Experience in handling government, political, corporate or public-sector communication.
• Comfortable appearing in or coordinating on-camera content.
• Portfolio of previous social media work, reels or campaigns.
What We’re Looking For
We are looking for someone who is creative, trend-aware, proactive and execution-focused—someone who doesn’t just create content but can identify what will make people stop scrolling, watch, engage and share.
Salary: As per industry standards / based on experience
Location: Delhi
Work Mode: On-site

Work arrangement
No