Content Creator

Company Description Graphisads Ltd is a pioneer in the advertising industry with over 50 years of experience delivering integrated marketing solutions. The company manages an extensive outdoor portfolio of more than 1,000 sites, including hoardings, unipoles, and digital screens. Graphisads provides end-to-end services such as event and exhibition management, advertising and PR campaigns, and strategic media buying across television and radio. Its creative services encompass the design and production of advertisements, brochures, and other marketing materials, along with comprehensive digital offerings like website development and SEO, SMO, and SMM strategies. Team members collaborate across traditional and digital channels, gaining exposure to diverse projects and clients.
Role Description The Content Creator will be responsible for developing engaging content across print, digital, and social media platforms that supports campaigns and brand objectives. Day-to-day tasks include brainstorming concepts with the creative and marketing teams, writing copy for ads, brochures, websites, social media posts, and event materials, and adapting content for different formats and audiences. The role involves collaborating with designers and account managers to align content with visual direction and client requirements, as well as assisting in content planning for outdoor, event, and digital campaigns. The Content Creator will also help monitor content performance and suggest improvements based on data and audience feedback. This is a full-time, on-site role based in Sonipat.
Qualifications
Strong copywriting skills for advertisements, brochures, websites, and social media content, with the ability to tailor tone and style to different brands and platforms.
Experience in content planning and basic content strategy, including aligning messaging with campaign objectives and target audiences.
Familiarity with digital marketing concepts such as SEO, social media optimization, and social media marketing to support online campaigns.
Ability to collaborate effectively with design, marketing, and client servicing teams, contributing ideas and responding constructively to feedback.
Excellent written and verbal communication skills, with strong attention to detail, grammar, and consistency.
Proficiency with common productivity and collaboration tools (e.g., word processing, presentation software, project management platforms).
Creativity and visual awareness to work alongside designers and understand how copy and visuals work together in outdoor, print, and digital media.
Bachelor’s degree in Advertising, Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
Prior experience in an agency, media, or advertising environment is preferred but not mandatory.
Ability to work on-site in Sonipat, manage multiple projects, and meet deadlines in a fast-paced environment.

Work arrangement
No