Freelance Performance Marketer

About Navaan
Navaan is a dynamic brand and growth consultancy dedicated to supporting founders, startups, and small businesses in articulating their vision, navigating market opportunities, and scaling with purpose. We specialize in blending clarity, creativity, and strategy to craft compelling brand identities, impactful content, and performance-driven marketing initiatives. Our approach is tailored to meet the unique challenges of each client, creating solutions that inspire growth and innovation. At Navaan, we are committed to building stories and strategies that resonate while driving measurable results.
Role Overview
We’re looking to work with a high-calibre Performance Marketer who has a proven track record of Scaling Meta (Facebook & Instagram) campaigns in the US market, specifically for service-based businesses.This is not a learning role. We are looking for someone who has already operated at a high level, understands what works, and can execute with minimal oversight.
What You’ll Own
End-to-end ownership of Meta ad strategy and execution for US audiences
Scaling campaigns while maintaining efficiency across key metrics (CPL, CAC, ROAS)
Building and optimising funnels tailored for service-led offerings
Rapid experimentation across creatives, audiences, and messaging
Driving consistent, measurable growth, not just running ads
Must-Have Experience (Non-Negotiable)
Demonstrated success running Meta Ads in the US market (please be prepared to share results/case studies)
Prior experience working with service-based businesses (agencies, consulting, etc.)
Strong command over performance metrics, attribution, and funnel optimisation
Ability to independently manage budgets, strategy, and execution
Who This Is Not For
Candidates without hands-on US market experience
General digital marketers without deep Meta expertise
Those looking for structured training or supervision

Work arrangement
No