Influencer Partnership Manager

Company Description AppKhichadi DXP is a secure, scalable infrastructure built to enable seamless data sharing across businesses, platforms, and ecosystems within India. With a privacy-first and compliance-driven approach, it empowers organizations to exchange, enrich, and activate data in real time. The platform supports high-volume data flows and ensures interoperability, helping customers drive advanced analytics, personalization, and monetization. As a foundational layer for India’s rapidly evolving digital economy, AppKhichadi DXP offers professionals the opportunity to contribute to impactful, data-driven innovation.
This role is not just about sending collaboration DMs. You will identify the right finance and lifestyle creators, negotiate smartly, run campaigns end-to-end, track outcomes, and turn one-off promotions into long-term creator partnerships.
What you will do
Identify, evaluate and onboard relevant creators across personal finance, careers, savings, investing, young professionals, family finance, lifestyle and regional-language content.
Build and maintain a structured influencer database with audience profile, engagement quality, pricing, performance history and contact details.
Own influencer outreach, pitching, negotiations, contracts, content briefs, approvals, publishing calendars and payments.
Create collaboration ideas that feel authentic to the creator while clearly communicating Inly’s value.
Run campaigns across Instagram, YouTube, LinkedIn, short-video platforms, communities and relevant regional channels.
Track campaign metrics including reach, views, clicks, installs, activated users, CAC, retention and creator-level ROI.
Work with product, design, content and growth teams to develop campaign assets, referral codes, tracking links and landing pages.
Identify fake engagement, poor-quality audiences and inflated creator pricing before committing budget.
Build long-term ambassador, affiliate and performance-based creator programs.
Share weekly reports with clear recommendations: scale, optimize, renegotiate or stop.
What we are looking for
3–6 years of experience in influencer marketing, creator partnerships, affiliate marketing, growth marketing or brand partnerships.
Proven experience managing influencer campaigns in India.
Strong network with creators, agencies or talent managers—especially in finance, fintech, business, productivity, career or consumer-tech categories.
Strong negotiation skills and comfort handling commercial discussions.
Ability to assess creator quality beyond follower count.
Data-driven approach to campaign measurement and budget allocation.
Excellent written and verbal communication.
Comfortable working in a fast-moving startup environment with high ownership.
Good to have
Experience promoting mobile apps or consumer fintech products.
Familiarity with attribution tools, UTM links, referral programs, Firebase, AppsFlyer, Singular, Adjust or Branch.
Experience with affiliate platforms and performance-led creator partnerships.
Experience working with regional creators in Hindi, Marathi, Kannada, Tamil, Telugu or other Indian languages.

Work arrangement
No