Senior Product Manager (Consumer Growth & Member Experience)

About Pocketpills
Pocketpills is Canada’s online pharmacy. We’re revolutionizing the pharmacy experience by combining
personalized care with innovative proprietary technology. We are a team of pharmacists, engineers,
designers, and data scientists transforming a $42 billion industry. Through our easy-to-use app and
website, members can fill prescriptions, order refills, and consult with pharmacists—wherever and
whenever they need. With a presence in every province and territory, we are committed to making
medication more accessible and affordable for all Canadians. Pocketpills is one of Canada’s
fastest-growing health tech companies, with over 200 team members and counting!
Website: https://www.pocketpills.com/
Role Overview
We are looking for a Senior Product Manager – Consumer Growth & Member Experience to own and optimize the end-to-end member journey. This role is ideal for someone who has deep experience in consumer products, with a strong track record in funnel optimization, engagement, cross-sell/upsell, and retention.
You will be responsible for identifying growth opportunities across the lifecycle—from acquisition and onboarding to long-term engagement—while continuously improving the member experience through data-driven experimentation.
What You’ll Own
1. End-to-End Member Journey
Own and optimize the complete consumer lifecycle: acquisition → onboarding → activation → engagement → retention → expansion
Identify friction points and opportunities across the funnel to improve conversion and experience
2. Funnel Optimization & Growth
Drive improvements in key funnel metrics including sign-ups, activation, repeat usage, and retention
Design and execute strategies for cross-sell and upsell across products and services
Build scalable growth loops to increase lifetime value (LTV)
3. Product Strategy & Roadmap
Define and execute a roadmap focused on consumer growth and member experience
Prioritize initiatives based on impact on revenue, engagement, and user satisfaction
4. Experimentation & Data-Driven Decisions
Leverage product analytics to uncover insights on user behavior and drop-offs
Run structured A/B tests and experiments to continuously optimize the experience
Establish and track key growth and experience metrics
5. Personalization & Engagement
Build personalized experiences that drive deeper engagement and loyalty
Improve communication touchpoints across channels (app, email, notifications, etc.)
6. Cross-Functional Leadership
Collaborate closely with engineering, design, analytics, and marketing teams
Align with operations and customer success to deliver a seamless member experience
7. Execution Excellence
Lead product development from ideation to launch and iteration
Ensure timely delivery of high-impact features with measurable outcomes
What We’re Looking For
6–10+ years of product management experience in consumer-facing products
Proven success in funnel optimisation, conversion improvement, and growth initiatives
Experience working with AI
Hands-on experience with cross-sell and upsell strategies
Strong understanding of consumer behaviour, engagement, and retention levers
Experience owning metrics like activation, retention, LTV, and conversion rates
Strong analytical skills with tools like Mixpanel, Amplitude, GA, etc.
Experience running experimentation frameworks and A/B testing
Excellent stakeholder management and communication skills
Ability to operate in a fast-paced, high-growth environment

Work arrangement
No