Backend Engineer

About The Company
Gleantap is a leading customer engagement platform that empowers businesses to deliver personalized and targeted communication across multiple channels. With a focus on data-driven marketing solutions, Gleantap helps organizations enhance customer retention, increase revenue, and build lasting relationships. The company’s innovative technology integrates seamlessly with various business systems, providing actionable insights and automation capabilities that drive growth. Committed to excellence and innovation, Gleantap serves a diverse clientele across industries such as retail, e-commerce, travel, and finance, enabling them to achieve their marketing objectives with precision and efficiency.
About The Role
Gleantap is seeking a dynamic and detail-oriented Marketing Operations Specialist to join our growing team. In this role, you will be responsible for managing and optimizing our marketing campaigns, ensuring alignment with business goals, and supporting the overall marketing strategy. You will work closely with cross-functional teams including sales, product, and customer success to streamline marketing processes and improve campaign performance. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for leveraging data to drive marketing success. This position offers an exciting opportunity to contribute to a fast-paced, innovative environment and make a tangible impact on the company's growth trajectory.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience (2+ years) in marketing operations, digital marketing, or a similar role.
Strong understanding of marketing automation tools, CRM systems, and analytics platforms.
Excellent analytical skills with the ability to interpret data and generate actionable insights.
Exceptional organizational and project management skills.
Outstanding communication and collaboration abilities.
Knowledge of industry best practices and emerging trends in marketing technology.
Responsibilities
Develop, execute, and monitor marketing campaigns across multiple channels including email, social media, and paid advertising.
Manage marketing automation workflows to ensure timely and personalized communication with prospects and customers.
Analyze campaign performance data and generate reports to measure ROI and identify areas for improvement.
Collaborate with sales and product teams to align marketing initiatives with business objectives.
Maintain and optimize the marketing database, ensuring data accuracy and segmentation for targeted campaigns.
Support the creation of marketing content and collateral as needed.
Implement and adhere to marketing best practices, compliance standards, and company policies.
Stay updated on industry trends, tools, and technologies to continuously enhance marketing effectiveness.
Benefits
Competitive salary package commensurate with experience.
Health insurance coverage for employees and their dependents.
Flexible working hours and remote work options.
Opportunities for professional development and career growth.
Inclusive and collaborative work environment fostering innovation and creativity.
Paid time off and holidays to support work-life balance.
Access to cutting-edge marketing tools and technologies.
Equal Opportunity
Gleantap is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We believe that a diverse workforce enhances our creativity, innovation, and overall success, and we welcome applications from individuals of all backgrounds and experiences.

Work arrangement
No