Founding Marketing Lead

Head of Marketing
Location: Remote
Type: Full-Time / Founding Team
Reports to: CEO
Company: Twincall AI
About Twincall
Twincall is the AI Teammate for service businesses. Our AI answers the calls that businesses would otherwise miss, captures lost opportunities, books jobs, answers questions, and provides 24/7 customer service without requiring businesses to add staff. Twincall is built around a simple philosophy: Human first, AI second.
We serve businesses across industries including auto repair, moving & storage, gyms, HVAC & plumbing, security, pest control, and home improvement.
The Role
We are looking for a Head of Marketing to own the entire marketing function at Twincall.
This is not a role where you simply manage social media or coordinate an outside agency. You will be responsible for building Twincall's marketing engine from the ground up. You will own how Twincall is positioned, discovered, understood, and remembered across every major channel.
Your mandate is simple: Make Twincall impossible for our target customers to ignore.
You will work directly with the CEO and founding team to turn our product, customer stories, and industry expertise into a consistent stream of content, organic traffic, qualified demand, and sales collateral.
What You'll Own1. Content
Own Twincall's entire content strategy and production engine.
Develop the company's content strategy and editorial calendar
Write and publish high-quality articles, guides, landing pages, case studies, and industry content
Turn customer conversations and product insights into compelling content
Develop industry-specific content for auto repair, moving, HVAC, plumbing, security, pest control, gyms, and other service businesses
Create educational content around AI receptionists, missed calls, customer service, lead capture, automation, and revenue recovery
Repurpose content across the website, email, social, sales materials, and other channels
Build Twincall's authority as a leading voice in AI for service businesses
2. SEO
Own Twincall's organic search strategy from strategy through execution.
Develop keyword and topic strategies
Identify high-value commercial and informational search opportunities
Build and optimize industry-specific landing pages
Create programmatic and scalable SEO opportunities where appropriate
Optimize existing website content
Improve internal linking, metadata, structured content, and site architecture
Develop backlink and authority-building strategies
Monitor rankings, organic traffic, and conversions
Continuously identify opportunities to increase organic acquisition
3. GEO / AI Search
Own Twincall's visibility within the rapidly changing world of AI-powered search.
Optimize Twincall's content for ChatGPT, Google AI Overviews, Perplexity, Gemini, and other AI search experiences
Build content designed to be cited and referenced by AI systems
Develop authoritative, structured, answer-focused content
Identify questions and topics where Twincall should become the recognized answer
Monitor how Twincall and competitors appear in AI-generated search results
Develop strategies to increase Twincall's presence across emerging discovery channels
4. Marketing Collateral
Own the entire library of materials used to sell Twincall.
One-pagers
Industry-specific one-pagers
Sales decks
Case studies
Customer testimonials
Product sheets
Competitive battlecards
Demo materials
Email assets
Website graphics
Trade-show/event materials
Partnership materials
Proposal templates
ROI calculators and sales tools
The goal is to make the sales team dramatically more effective by giving them beautiful, compelling, conversion-focused materials that make Twincall easy to understand and easy to buy.
5. Website & Conversion
Own the marketing side of Twincall's website.
Develop landing pages for each target industry
Improve messaging and positioning
Optimize calls-to-action and conversion paths
Continuously test headlines, offers, layouts, and messaging
Turn customer proof into compelling website content
Ensure the website clearly communicates Twincall's value proposition
Work with product/design/engineering when changes require implementation
6. Customer Proof
Build Twincall's library of social proof.
Identify strong customer success stories
Conduct customer interviews
Develop case studies
Capture testimonials
Turn customer results into marketing assets
Develop quantified ROI stories
Build industry-specific proof points
Twincall's product is particularly well suited to quantified customer stories because the platform can track calls handled, sales opportunities saved, and other business metrics.
7. Brand
Own the Twincall brand across every customer touchpoint.
Establish and maintain brand voice
Maintain visual consistency
Develop messaging frameworks
Define positioning by industry
Ensure every piece of content communicates the same core story
Continuously sharpen Twincall's differentiation from traditional answering services and competing AI solutions
What Success Looks Like
You will be successful if, over time:
Organic traffic grows substantially
SEO generates qualified inbound leads
Twincall appears consistently in AI search results
Industry pages rank for high-intent searches
The website converts more visitors into demos
Twincall develops a recognizable voice within the service-business market
Sales reps have significantly better collateral
We continuously produce compelling customer proof
Prospects understand Twincall's value proposition within seconds
Marketing becomes a predictable source of qualified pipeline
Who We're Looking For
We're looking for someone who is equal parts strategist, writer, marketer, and executor.
You should be comfortable going from: "What should our marketing strategy be?"
to: "I'm going to write the article, build the landing page, create the graphic, publish it, measure the results, and improve it."
Ideal background
Strong track record in SEO and organic growth
Excellent writing and communication skills
Experience developing content strategies
Experience with GEO / AI search is a major plus
Strong understanding of conversion optimization
Experience creating sales and marketing collateral
Comfortable working independently with minimal direction
Strong analytical instincts and ability to measure marketing performance
Excellent taste in design and messaging
Entrepreneurial, highly resourceful, and willing to execute rather than delegate everything
What This Role Is Not
This is not a social-media-manager role.
This is not a content-writer-only role.
This is not an SEO specialist role.
This is a company-level marketing ownership role.
You will be responsible for bringing together content, SEO, GEO, brand, website conversion, customer proof, and sales collateral into one coherent growth engine.
Why Twincall
You'll join an early-stage AI company with the opportunity to have an enormous impact on the company's trajectory. You'll work directly with the founders, have significant ownership over the marketing function, and have the opportunity to build the company's marketing engine from the ground up. If you want to join a company where you're handed a narrow job description and told exactly what to do, this probably isn't the role.
If you want to own marketing, experiment relentlessly, build things yourself, and directly influence the growth of an AI company, we'd like to meet you.

Work arrangement
No