Head of Marketing

Company Description Twincall is dedicated to serving and supporting service businesses, which are recognized as a core driver of the American economy. The company focuses on empowering these businesses with tools, guidance, and resources that help them grow and operate more efficiently. Twincall values long-term partnerships and aims to be a reliable ally to service providers across the country. Team members join a mission-driven organization committed to strengthening the backbone of America through innovative support solutions.
Role Description The Head of Marketing at Twincall is a full-time remote role responsible for leading all marketing initiatives and shaping the overall marketing strategy. This position oversees planning and execution of integrated campaigns, brand positioning, and messaging across digital and traditional channels. Day-to-day responsibilities include managing the marketing team, coordinating with sales and leadership to align marketing efforts with business goals, and monitoring performance metrics to optimize campaigns. The role also involves conducting market and competitive analysis, guiding content and public relations activities, and ensuring a consistent, high-impact presence in the market. The Head of Marketing contributes to strategic decision-making and plays a key role in driving growth and customer engagement.
Qualifications
Strong skills in Market Planning and Marketing Management to develop and execute comprehensive marketing strategies.
Experience with Market Research to analyze customer needs, trends, and competition and translate findings into actionable insights.
Proficiency in Sales collaboration to align marketing initiatives with revenue goals and support lead generation and conversion efforts.
Capabilities in Public Relations to manage brand reputation, media outreach, and external communications.
Proven leadership experience managing marketing teams and cross-functional stakeholders in a remote environment.
Ability to use data and analytics tools to measure campaign performance, optimize budgets, and report on marketing ROI.
Excellent written and verbal communication skills, with strong strategic thinking and problem-solving abilities.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.
Experience working with or supporting service-based businesses is beneficial.

Work arrangement
No