Creative Director

Location: Mumbai
Experience: 8–12+ years
Employment Type: Full-time
About the Role
We are looking for a Creative Director to lead the creative vision and execution of our content studio. The role requires a strong creative thinker who can transform briefs into impactful visual stories across AI, 2D motion, 3D, concept design, animation, and digital content.
The Creative Director will work closely with the creative, concept, design, motion, AI, client servicing and business development teams to build high-quality creative work while maintaining the studio's creative standards, visual identity and delivery timelines.
This is a hands-on leadership role for someone who can think big, build concepts, inspire teams, present ideas confidently and push the boundaries of content creation.
Key Responsibilities
Creative Leadership
Define and drive the overall creative vision and direction for the content studio.
Lead the development of original, innovative and commercially viable creative concepts.
Set and maintain high creative standards across all projects.
Review and provide creative direction on concepts, storyboards, designs, animation, AI outputs, 2D/3D work and final content.
Push the team to experiment with new formats, visual styles, technologies and storytelling techniques.
Build a strong creative culture focused on quality, innovation and continuous learning.
Concept & Storytelling
Translate client briefs, brand objectives and business requirements into strong creative ideas.
Lead brainstorming sessions and ideation across campaigns, films, social content, events and branded experiences.
Develop and refine ideas, narratives, scripts, storyboards, visual treatments and creative decks.
Ensure every piece of content has a clear creative thought, narrative and visual language.
Identify opportunities to turn a single brief into multiple content formats and assets.
Content & Visual Direction
Oversee the creative output across:
AI-generated content
2D motion graphics
3D animation
Brand films
Social media content
Digital campaigns
Event content
Experiential content
Visual identities and design systems
Provide hands-on art and visual direction wherever required.
Ensure consistency across multiple deliverables and platforms.
Stay updated with emerging creative technologies, AI tools, design trends, animation techniques and content formats.
Team Management
Lead, mentor and develop creative teams across concept, storyboard, AI, 2D, 3D, design and motion.
Allocate creative resources based on project requirements and individual strengths.
Identify skill gaps and help build training and development plans.
Conduct regular creative reviews and provide constructive feedback.
Encourage collaboration between different creative disciplines.
Build a culture where experimentation and new ideas are encouraged.
Client & Stakeholder Management
Participate in client meetings, presentations, pitches and creative discussions.
Present concepts and creative recommendations with clarity and confidence.
Understand client expectations and translate feedback into actionable creative direction.
Build strong relationships with clients and become a trusted creative partner.
Work with Client Servicing and Business Development teams to identify opportunities for creative upselling and new projects.
Pitch & New Business
Lead the creative direction for pitches, proposals and new business opportunities.
Develop compelling pitch concepts, creative narratives and visual presentations.
Collaborate with BD and CS teams to create solutions that are both creatively strong and commercially viable.
Contribute to building the studio's portfolio, showreel and case studies.
Quality & Delivery
Ensure creative output meets the required quality, brand guidelines and technical standards.
Work closely with Production and Client Servicing teams to ensure projects are delivered within timelines.
Balance creative ambition with budgets, resources and production feasibility.
Identify potential creative or execution challenges early and provide solutions.
Key KRAs
Creative Quality: Consistently deliver high-quality, distinctive and innovative creative output.
Creative Innovation: Introduce new technologies, AI workflows, formats and visual approaches.
Conceptual Strength: Develop strong ideas that solve client briefs and create business impact.
Team Development: Build, mentor and elevate the creative capabilities of the team.
Client Satisfaction: Strengthen client relationships through strong creative thinking and execution.
Pitch Conversion: Contribute to winning new business through compelling creative concepts.
Project Delivery: Maintain creative quality while meeting timelines and production requirements.
Studio Growth: Help establish the content studio as a strong creative destination and build a recognisable creative point of view.
Required Skills & Experience
8–12+ years of experience in creative agencies, content studios, production houses, advertising, design or digital environments.
Strong portfolio demonstrating conceptual thinking and high-quality visual work.
Experience leading multidisciplinary creative teams.
Strong understanding of storytelling, visual communication, design and motion.
Experience working across multiple content formats and platforms.
Strong presentation and client-facing skills.
Ability to develop ideas from a blank page through to final execution.
Strong understanding of current AI-powered creative workflows and generative AI tools.
Ability to balance creativity with commercial, technical and production considerations.
Strong knowledge of social, digital and emerging content trends.
Good to Have
Experience working with AI image/video generation and creative automation workflows.
Understanding of 3D, motion graphics, compositing and VFX pipelines.
Experience with tools such as After Effects, Cinema 4D/Blender, Photoshop, Illustrator and AI creative platforms.
Experience handling large-scale brand campaigns and event/experiential content.
Strong network of freelance creatives, directors, artists and production partners.
Experience building a creative team or content studio from the ground up.
What We're Looking For
We are looking for someone who is:
A Big Thinker – Can take a simple brief and turn it into an exciting creative idea.
A Creative Leader – Can inspire, mentor and bring out the best in multidisciplinary teams.
A Visual Storyteller – Understands how ideas translate into compelling visuals, motion and narratives.
Tech Curious – Excited about AI, emerging technologies and the future of content creation.
Hands-On – Comfortable getting into the details when the project demands it.
Commercially Aware – Understands that great creativity also needs to work within budgets, timelines and business objectives.
Client Ready – Can confidently sell an idea, defend creative decisions and build long-term client relationships.

Work arrangement
No