Performance Marketing Manager

Company Description Coloressence is one of the fastest-growing “Made in India” color cosmetics brands, dedicated to manufacturing and marketing premium-quality products at affordable prices. The brand focuses on bringing high-performance makeup to a broad customer base without compromising on quality or safety. As a rapidly expanding company, Coloressence offers opportunities to contribute to brand growth and innovation in the beauty and cosmetics sector. Team members work in a dynamic environment where creativity, data-driven decisions, and market responsiveness are highly valued.
Role Description This is a full-time, on-site Performance Marketing Manager role based in New Delhi. The person shall be responsible for running ads for Shopify and also other ecommerce market places. The Performance Marketing Manager will plan, execute, and optimize paid campaigns across digital channels such as search, social media, display, and marketplaces to drive customer acquisition and revenue growth. Responsibilities include managing campaign budgets, tracking performance against KPIs, and conducting A/B tests to improve conversion rates and return on ad spend. The role involves close collaboration with brand, content, and sales teams to align messaging, targeting, and promotions, as well as preparing performance reports and insights for leadership. The manager will also monitor industry trends and competitor activity to refine the overall performance marketing strategy for Coloressence.
Qualifications
Strong skills in performance marketing channels, including paid search, paid social, display advertising, and marketplace ads.
Proficiency in analytics and tracking tools (e.g., Google Analytics, Meta Ads Manager, Google Ads, tag managers) and experience working with campaign dashboards and reporting.
Ability to develop and execute data-driven marketing strategies, including audience segmentation, funnel optimization, and ROI-focused planning.
Experience with A/B testing, conversion rate optimization, and landing page performance improvements.
Solid understanding of e-commerce and D2C marketing, preferably within beauty, cosmetics, or consumer brands.
Strong collaboration and communication skills to work effectively with cross-functional teams and external agencies or partners.
Comfort with fast-paced environments, strong attention to detail, and the ability to manage multiple campaigns simultaneously.
Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or performance marketing are an advantage.

Work arrangement
No