AI Search & Organic Growth Manager (5-10 years experience)

Opening: AI Search & Organic Growth Manager (5-10 years experience)
Location: Marol, Andheri East, Mumbai
Work Mode: Full-time, In-office
Experience: 5-10 years
Timing: 12:00 PM–9:00 PM
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About Action Tour Guide:
Action Tour Guide is a travel-technology company offering GPS-enabled self-guided audio tours across North America and other international destinations. More than 2 million travelers use our website and mobile apps every year.
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About the Role:
We are looking for a highly adaptable, hands-on AI Search & Website Organic Growth Manager to improve how customers discover, experience and convert through our websites.
This role sits at the intersection of:
AI Search & Generative Search
SEO & Organic Growth
Website Growth
Technical SEO
CRO & Customer Journey Optimisation
AI Adoption & Automation
Website Performance & QA
Commercial Growth
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Key Responsibilities:
AI Search Optimisation
Improve visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot.
Ensure AI content discovery, entity recognition, and content structuring.
Optimise schema, AI‑friendly formats, and E‑E‑A‑T signals.
Monitor AI search mentions, run visibility audits, track generative trends, and drive experimentation.
SEO & Growth
Own SEO strategy across technical, on‑page, content, authority.
Conduct keyword research, build roadmap, and target rankings & traffic.
Run audits, improve architecture, and manage content actions.
Drive authority building, monitor algorithms, and translate data into impact.
Website Execution
Collaborate cross‑team, optimise pages, refine CTAs.
Provide dev briefs, support QA, and improve customer journeys.
Enhance speed & UX, act on feedback, remove friction, and ensure completion standards.
CRO & Testing
Plan, brief, execute, and review CRO across homepage, product, category, landing, cart, checkout, CTAs, pricing, trust signals.
Turn data into hypotheses, launch tests, measure, and iterate improvements.
Technical SEO
Own technical health: audits, crawl/indexation, architecture, linking, sitemaps, robots, canonicals, redirects, schema, duplicates, broken links, speed, Core Web Vitals, mobile usability.
Review migrations, redesigns, URL changes, staging, and releases for SEO impact.
Content Optimisation
Create SEO briefs, improve content for intent, identify new opportunities.
Strengthen headings, internal linking, topical authority, and E‑E‑A‑T.
Review AI‑generated content for accuracy, originality, and human quality.
Website Quality
Review changes pre/post deployment, validate analytics, escalate issues.
Monitor speed, Core Web Vitals, and audit high‑revenue pages for UX friction.
Performance & Reporting
Build reporting workflows, analyse traffic, conversion, revenue.
Translate data into clear actions, track CRO, SEO, AI visibility.
Communicate results and prioritise work by commercial impact.
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Key Performance Indicators
The success of this role will be measured across five core areas.
1. Organic & AI Search Growth
Growth in organic website traffic.
• Growth in high-intent organic traffic.
Improvement in priority commercial keyword rankings.
Growth in organic revenue contribution.
Improvement in impressions and organic CTR.
Growth in indexed and ranking pages.
Growth in AI-search visibility and mentions.
Growth in AI-referred website traffic.
Improved visibility across Google AI Overviews and other AI platforms.
2. Website Quality & Technical Health
No major website-growth issues going unnoticed.
Important website changes reviewed for SEO and conversion impact.
Reduced repeat issues and rework.
Improved website technical-health scores.
Faster identification and escalation of high-impact issues.
Improved indexation and crawl health.
3. CRO & Conversion Improvement
Maintain a clear CRO roadmap.
Launch or support regular CRO experiments.
Maintain hypothesis, result and recommendation for important tests.
Improve key website metrics including conversion rate, add-to-cart/start-purchase rate, revenue per session, click-through rate, bounce/engagement rate and checkout completion.
Improve conversion on priority tour/product and landing pages.
4. SEO & Technical Optimisation
Improve rankings for priority commercial searches.
Optimise high-priority pages every month.
Resolve major technical SEO issues.
Improve metadata, internal linking, headings, indexation, schema and content.
Improve organic revenue contribution over time.
Maintain a clear prioritised technical SEO roadmap.
5. Site Speed, UX & Website Performance
Improve Core Web Vitals across priority pages.
Improve mobile website performance.
Reduce unnecessary page weight and slow-loading elements.
Audit priority revenue-driving pages regularly.
Identify UX and conversion friction.
Ensure new website changes do not negatively affect site speed or usability.
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Requirements
5–10+ years of hands-on experience in SEO, organic growth, website optimisation or a related field.
Strong understanding of SEO and Technical SEO.
Hands-on understanding of GEO / AI Search / Generative Search Optimisation.
Understanding of how Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI-search platforms discover and present information.
Strong knowledge of keyword research and search intent.
Experience improving organic traffic, rankings, conversions or revenue.
Strong experience with Google Search Console and GA4.
Experience with Ahrefs, SEMrush, Screaming Frog or similar tools.
Strong understanding of technical SEO and website architecture.
Experience with schema and structured data.
Understanding of Core Web Vitals and website performance.
Experience in CRO, UX, customer journey or website optimisation.
Strong understanding of AI tools and how to apply them in real business workflows.
Experience with tools such as ChatGPT, Claude, Gemini and Perplexity.
Ability to brief developers, designers and content teams clearly.
Experience working with developers on website deployment, QA and technical issues.
Strong project ownership and delivery discipline.
Ability to manage multiple priorities without losing quality.
Ability to turn strategy into execution.
Strong analytical and problem-solving skills.
Comfortable working in a fast-moving, high-expectation environment.
Basic understanding of HTML and CSS.
Experience building reports, dashboards, SOPs or workflow automations.
Experience with tools such as GTM, Looker Studio, Microsoft Clarity, Hotjar, Figma, Notion, n8n, Zapier or Make would be an advantage.
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What This Role Is NOT
This position is not responsible for owning Performance Marketing.
It will NOT own:
Google Ads / PPC or Meta / Facebook / Instagram Ads/ Paid-media strategy or budgets
Social Media Marketing or management
You may collaborate with the Performance Marketing team where landing pages, website journeys, CRO or analytics o

Work arrangement
No