Performance Marketing Specialist

Company Description Tamasha.live is building a next-generation interactive entertainment platform with a focus on transforming live audio-based social engagement. The company aims to create immersive, real-time experiences that connect communities and creators in new ways. Founded by alumni of IIT Bombay, Tamasha.live brings together strong technical and entrepreneurial expertise. The company is backed by marquee investors, providing a solid foundation for growth, innovation, and career development.
Role Description This is a full-time, on-site Performance Marketing Specialist role based in Bengaluru. The specialist will plan, execute, and optimize performance marketing campaigns across digital channels to drive user acquisition, engagement, and retention. Day-to-day responsibilities include managing paid campaigns (such as search, social, and app install), monitoring key performance metrics, and using data analytics to refine targeting and messaging. The role involves collaborating with product, content, and design teams to develop compelling creatives and landing pages, as well as conducting A/B tests to improve conversion rates. The specialist will also track budgets, prepare performance reports, and recommend strategies to scale successful campaigns in alignment with business objectives.
Qualifications
Candidates should possess strong Communication and Customer Service skills to collaborate effectively with internal teams and understand audience needs.
Candidates should possess Market Research and Marketing Strategy skills to analyze user behavior, segment audiences, and develop data-driven campaign plans.
Candidates should possess Sales-related skills to align performance marketing efforts with revenue goals and support growth initiatives.
Candidates should have experience with performance marketing tools and platforms (e.g., Google Ads, Meta Ads, app install networks) and familiarity with analytics tools (e.g., Google Analytics, Firebase).
Candidates should demonstrate strong quantitative and analytical abilities, with comfort interpreting campaign data and optimizing for ROI and key KPIs.
A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, along with prior experience in digital or performance marketing.
Ability to work in a fast-paced startup environment, take initiative, and adapt quickly to changing priorities is highly beneficial.

Work arrangement
No