Content Strategist

About Us
Let’s talk spine — because most of India doesn’t.
Founded at a time when surgery was often considered the only solution for back pain, QI Spine was built on a simple belief: non-surgical recovery should be the first option, not the last resort.
Today, QI Spine has developed India’s only spine-focused medical system, combining the expertise of 250+ specialists with advanced AI-driven technology, including Doctor QI — our proprietary diagnostic engine.
With 22 clinics across major cities in India, we have:
• Consulted over 2.5 lakh patients
• Prevented 15,000+ unnecessary spine surgeries
• Achieved a 93% recovery rate — among the best globally
Our mission is to help people recover from back, neck, and joint pain through accurate diagnosis, advanced technology, and evidence-based non-surgical care — keeping surgery as the last option, not the first.
Key Responsibilities
1. Content & Communication Strategy (Core Responsibility)
Develop and implement Backgood’s end-to-end content and communication strategy aligned with business objectives and growth plans
Build the brand narrative to position Backgood as a thought leader in musculoskeletal health and ergonomic wellness solutions
Define communication pillars across education, awareness, product integration, and service-led storytelling
Translate business demand, category insights, and customer needs into structured content frameworks
Create a scalable roadmap for brand visibility, authority building, and customer trust
Establish content success metrics aligned with business impact (engagement, conversion, authority, retention)
2. Brand Positioning & Thought Leadership Development
Develop Backgood’s voice, tone, messaging architecture, and communication hierarchy
Build educational and authority-driven content in the musculoskeletal health and posture correction space
Create knowledge-led campaigns that strengthen brand credibility and category leadership
Establish frameworks for expert-driven content, product education, and service integration
Ensure consistency across brand language, visual communication, and customer experience touchpoints
3. Omni-Channel Content Strategy
Plan platform-first content strategies across:
Social media
Performance marketing channels
Marketplaces (e.g., Amazon, Flipkart)
Quick commerce (e.g., Blinkit)
Website and D2C channels
Offline brand experiences
Define content formats, messaging hierarchy, and storytelling approaches for each platform
Align content planning with customer journey stages — awareness, consideration, conversion, and retention
4. Product + Service Integration Communication
Build communication frameworks that connect Backgood’s products with clinical and service-based outcomes
Develop benefit-driven messaging that explains functional, medical, and lifestyle value
Create strategies for communicating product usage, outcomes, and customer transformation journeys
5. Campaign & Growth Strategy
Conceptualise integrated campaigns for brand building, launches, category education, and growth initiatives
Work closely with performance, product, and clinical teams to develop high-impact campaigns
Design scalable content engines for rapid experimentation, learning, and optimisation
6. Cross-Functional Leadership
Collaborate with design, performance marketing, product, and operations teams
Guide creative and content teams on execution aligned with strategic direction
Ensure consistent messaging across all consumer touchpoints
Skill Requirements
4–7 years of experience in brand strategy, content strategy, or creative strategy roles
Experience working with D2C, healthcare, wellness, or consumer product brands
Strong understanding of brand positioning, storytelling, and category building
Experience developing end-to-end communication strategies
Exposure to integrated brand campaigns and growth strategy
Understanding of performance marketing and A/B testing frameworks
Ability to translate business goals into actionable content frameworks
Strong understanding of digital platforms, performance marketing, and marketplace ecosystems
Excellent communication and strategic thinking skills
Execution-focused mindset with ability to operate in fast-paced environments
Looking for immediate joiners!!
Happy to connect further!

Work arrangement
No