Sales Lead, Payments - APAC

If you’ve built relationships across the crypto exchange, payements and fintech ecosystem in APAC, and you want a role where you can genuinely own a market rather than inherit a patch, this is the role for you.
We’re partnering with a fast-growing US infrastructure business hiring its first commercial lead in APAC. This is a rare opportunity for a Mandarin-speaking sales leader to build regional revenue from the ground up, working across exchanges, fintechs, neobanks, and broader digital asset players.
This role is ideal for someone who knows the APAC crypto and/or payments market well, understands how deals get done in the region, and wants to join a business where they can have real influence on growth, customers, and long-term regional strategy.
The Opportunity
Crypto is maturing. The market is moving beyond speculation and toward real infrastructure, real payment flows, and real enterprise use cases.
Our client is building the rails that help businesses integrate crypto payments, cross-chain transaction capability, and modern financial infrastructure more seamlessly. Their product sits underneath the surface - solving complexity, improving user experience, and making crypto-enabled products easier for businesses to launch and scale.
They are now looking for someone to lead commercial expansion across APAC.
This is not a standard AE role. It’s a high-ownership, senior IC position for someone who can open doors, build credibility in-market, close strategic deals, and help establish a long-term regional presence.
What You’ll Be Doing
Own the full sales cycle across APAC, from outbound through to close
Build pipeline across crypto exchanges, fintechs, neobanks, payments businesses, and financial institutions
Develop senior relationships with key decision-makers across Hong Kong, Singapore, and the wider APAC market
Run commercial conversations, discovery, and tailored solution-led sales processes
Work closely with technical and product teams on complex opportunities
Act as the voice of the APAC market internally
Help shape how the business grows in-region
Who They’re Looking For
5+ years of B2B sales / BD experience in crypto, digital assets, fintech, payments, or financial infrastructure
Strong background in the crypto ecosystem, ideally from an exchange or a business selling into exchanges and financial institutions
Mandarin fluency is essential
A strong APAC network and credibility with senior buyers
Proven ability to win and close complex deals
Someone comfortable operating with autonomy, ambiguity, and pace
A builder — someone who wants to grow a market from scratch
Especially Relevant Backgrounds
Commercial talent from Binance, OKX, Bybit, Crypto.com, or similar environments
Sales professionals from crypto infrastructure, on/off-ramp, payments, custody, or digital asset platforms
Candidates who have worked in both larger crypto businesses and startup environments
People who understand the difference between selling a product and selling a market opportunity
Why This Role Stands Out
First APAC commercial hire
Real ownership and visibility
Direct access to senior leadership
Chance to build a region, not just hit a number
Exposure to one of the most important growth markets in crypto
Strong upside for someone who wants to evolve from senior IC into regional leadership over time
Package
Competitive base salary
Uncapped commission / OTE
Equity upside
Remote flexibility
Genuine long-term growth opportunity
To apply
Apply via the advert or email Andrew directly at andrew@axiomrecruit.com.

Work arrangement
No