Meta Ads Manager

Job description:
About the Role:
We are seeking a skilled and data-driven Meta Ads Manager to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing paid ad campaigns across Facebook and Instagram to drive brand awareness, lead generation, and sales growth. Key Responsibilities:
Create, manage, and optimize paid ad campaigns on Facebook & Instagram using Meta Ads Manager
Define audience targeting strategies and build custom/lookalike audiences
Monitor campaign performance and optimize for key KPIs such as CTR, CPC, ROAS, and conversions
Develop A/B tests on creatives, copy, and ad formats to improve campaign performance
Collaborate with the content and design team for compelling ad creatives
Generate campaign reports and provide actionable insights
Stay updated with Meta advertising trends, algorithm changes, and best practices
Requirements:
1–3 years of experience managing Facebook & Instagram ad campaigns
Strong command of Meta Business Suite and Ads Manager
Knowledge of performance metrics, audience segmentation, and remarketing strategies
Analytical mindset with the ability to interpret data and optimize performance
Basic knowledge of landing page optimization and conversion funnels
Strong communication skills and attention to detail
Degree in Marketing, Digital Advertising, or a related field preferred

Work arrangement
No