Brand Manager

Company Description Fashion i Paris is a personal care brand focused on delivering gentle, everyday hair care solutions. Its Daily Essentials Shampoo range is designed to nourish the scalp, strengthen hair, and maintain softness and bounce without stripping natural oils. Products are hygienically manufactured in controlled, sterile environments that meet strict safety and quality standards. Formulations are infused with ingredients like aloe vera, argan oil, and pro-vitamin B5 to support hair health, reduce hair fall, and provide a long-lasting, refreshing fragrance. Each batch undergoes rigorous in-house testing to ensure consistency and effectiveness, offering customers reliable, high-quality hair care.
Role Description The Brand Manager will oversee the end-to-end management of the Fashion i Paris brand, with a focus on the Daily Essentials Shampoo range. This full-time, on-site role based in the Greater Ahmedabad Area involves developing and executing brand strategies, managing campaigns, and ensuring consistent brand messaging across packaging, digital channels, and in-store marketing. The Brand Manager will collaborate with product development, sales, and marketing teams to position products effectively, analyze market trends, and identify growth opportunities. Day-to-day responsibilities include monitoring brand performance, coordinating with manufacturing and quality teams to align product attributes with brand promises, managing agency and vendor relationships, and supporting new product launches and promotional initiatives. The role also requires maintaining awareness of competitor activity and consumer insights to refine brand positioning and customer experience.
Qualifications
Brand management and product marketing skills, including experience in developing brand strategies and managing campaigns.
Market research and consumer insight skills for analyzing trends, customer behavior, and competitive landscapes.
Strong communication, storytelling, and copywriting skills to create clear, compelling brand messages and content.
Project management and organizational skills to handle multiple initiatives, timelines, and cross-functional coordination.
Ability to collaborate with marketing, sales, product development, and manufacturing teams to ensure brand consistency.
Experience in FMCG, personal care, or beauty sectors is highly beneficial.
Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or equivalent postgraduate qualification is a plus.
Comfort working on-site in the Greater Ahmedabad Area and engaging with local partners, vendors, and stakeholders.

Work arrangement
No