Performance Marketing Executive

White Path, founded in 2022, helps ambitious brands scale with ROI-driven digital growth strategies.
Our expertise sits at the intersection of Performance Marketing, SEO, AEO/GEO and Content Strategy, the channels that help brands get discovered, build demand, and turn attention into measurable growth. We don't doeverything. We focus on what drives growth, and we build our own AI-driven workflows to do it faster than the old, manual way.
Role Summary
We're looking for a Performance Marketing Executive to run and optimise Meta and Google Ads campaigns across our client accounts. This is a hands-on role: you'll be in the accounts daily, not just reporting on them.
You don't need to be a senior strategist. You need to be sharp with data, quick to learn new tools and accounts, fluent with AI tools as a default way of working, and genuinely curious about why an ad or campaign is winning or
losing.
Core Responsibilities
1. Campaign Management
Set up, run and optimise Meta Ads and Google Ads campaigns to hit client goals
Monitor budgets and pacing, and flag issues before they become problems
Run structured tests on targeting, bidding and placements
2. Data & Reporting
Analyse campaign data using Google Analytics, Meta Ads Manager and Microsoft Clarity
Build weekly and monthly performance reports with clear, actionable takeaways, not just numbers
Track KPIs relevant to each account (CAC, ROAS, CTR, CPL) and tie them back to client goals
3. AI-Led Creative
Generate and edit ad creatives yourself using AI tools when a client account needs fast iteration, not just brief them to someone else
Have a strong sense of what makes a good creative: hooks, pacing, visual composition, and what actually stops the scroll
Work with the creative team on concepts and angles, and iterate based on performance data
4. Workflow Automation
Build your own AI-powered workflows to speed up reporting, research and creative production
Continuously test new AI tools and bring what works back to the team
5. Client & Team Communication
Join client calls and present updates clearly and honestly, including when something isn't working
Coordinate with the team on Slack and project tools to keep execution clean and on schedule
Must-Have Skills
At least 1 to 2 years of hands-on experience managing Meta Ads and Google Ads campaigns
Genuinely fluent with AI tools (ChatGPT, Claude, and AI creative/video tools) as part of your daily
workflow, this is non-negotiable, not a bonus
Good creative taste. You can tell a strong ad from a weak one and explain why
Comfortable reading data and turning it into a decision, not just a chart
Strong written and verbal communication, you'll be client-facing
Organised and detail-oriented. Naming conventions, tracking and reporting hygiene matter to us
Nice to Have
Experience generating or editing video/image ad creatives with AI tools (Veo, Runway, Kling, Midjourney,
or similar)
Prior agency experience across more than one industry
Experience handling large monthly ad budgets across multiple accounts
Culture Fit
White Path runs on a few non-negotiables. You'll fit in if this sounds like you:
Extreme ownership. You own the problem and the solution, and you don't wait to be told what to fix
Over-communication. You flag progress, blockers and mistakes early, not after they pile up
Upward management. We hire people who can tell us what to do, not just people who wait for
instructions
Growth mindset. You're comfortable saying "I don't know this yet" and then going and learning it
Humility. Confidence is good, ego is not. The work speaks louder than the opinion
What We Offer
Hands-on, daily exposure to AI-led performance marketing, not theory
A portfolio of real results across VC-backed startups and enterprise brands
A fast track to owning strategy, not just running campaigns
Remote-friendly working environment
Competitive compensation, based on experience and proof of work

Work arrangement
No