GTM & Growth Intern [Remote]

Our expertise sits at the intersection of Performance Marketing, SEO, AEO/GEO and Content Strategy, the channels that help brands get discovered, build demand, and turn attention into measurable growth. We don't do everything. We focus on what drives growth, and we build our own AI-driven workflows to do it faster than the old, manual way.
Role Summary
We're looking for a GTM & Growth Intern who wants to learn how modern digital growth actually works.
This isn't a role where you'll be assigned one channel and asked to do the same task every day. You'll work across Performance Marketing, SEO, Social Media, Content and AI-powered workflows across multiple client accounts.
You don't need to know everything. You do need to be curious, comfortable with numbers, have good creative taste, learn quickly and use AI tools as a default part of how you work.
You'll get hands-on exposure to real campaigns, real data, real clients and real growth problems. If you perform well, this is a full-time internship with the opportunity to convert into a full-time role at White Path.
Core Responsibilities
1. Performance Marketing
Assist in setting up, monitoring and optimising Meta Ads and Google Ads campaigns
Track budgets, pacing and key campaign metrics
Analyse performance across CTR, CPC, CPL, CAC, ROAS and conversion rates
Help identify what's working, what's not and what should be tested next
Support audience, creative, placement and campaign-level testing
Learn to connect ad performance with actual business outcomes
2. SEO & Organic Growth
Conduct keyword research and competitor research
Assist with on-page SEO, internal linking and content optimisation
Analyse search performance using Google Search Console and Google Analytics
Identify content opportunities based on search demand and competitor gaps
Help optimise pages for traditional search as well as AEO/GEO
Use AI tools to speed up research, analysis and content workflows without compromising quality
3. Social Media & Content
Help manage social media content across client accounts
Research trends, topics and content formats relevant to different audiences
Develop content ideas, hooks and angles for LinkedIn, Instagram and other relevant platforms
Write and edit social posts, captions and short-form content
Track content performance and identify patterns in what gets attention and engagement
Develop a strong understanding of why certain content works and other content doesn't
4. AI-Led Marketing
Use AI tools such as ChatGPT, Claude and AI creative tools as part of your daily workflow
Use AI for research, analysis, content creation, campaign ideation and workflow automation
Experiment with new AI tools and find practical ways to improve how the team works
Build simple AI-powered workflows to automate repetitive marketing tasks
Learn to distinguish between using AI to do more work and using AI to do better work
5. Data & Reporting
Pull and analyse data from platforms such as Meta Ads Manager, Google Ads, GA4 and Google Search Console
Maintain campaign and marketing dashboards
Help prepare weekly and monthly performance reports
Turn numbers into clear observations and actions, not just screenshots and charts
Spot anomalies, trends and opportunities in campaign and organic data
Develop a strong understanding of how different marketing metrics connect
6. Client & Team Communication
Work closely with the performance, SEO and content teams
Join internal and client discussions where relevant
Communicate progress, blockers and mistakes early
Keep tasks, documentation and reporting organised
Take ownership of assigned work and follow it through to completion
Must-Have Skills
Strong interest in digital marketing and how businesses acquire customers
Comfortable working with numbers, spreadsheets and marketing data
Good creative taste and an understanding of what makes content or an ad interesting
Genuinely comfortable using AI tools such as ChatGPT and Claude in your daily workflow
Strong written and verbal communication
Curious and willing to learn unfamiliar tools and platforms quickly
Organised and detail-oriented
Able to work independently once given context and direction
Basic understanding of digital marketing concepts such as CTR, CPC, conversion rate, CAC, ROAS, SEO and engagement
You don't need to be an expert in Meta Ads, Google Ads or SEO on day one. We care more about how quickly you learn, how you think and how you use the tools available to you.
Nice to Have
Internship, freelance or project experience in digital marketing
Experience with Meta Ads or Google Ads
Experience with SEO or Google Search Console
Experience managing a social media page or creating content
Experience with Canva, Figma or other creative tools
Experience with AI creative tools for images or video
Experience with Google Sheets or Excel
Personal projects, college projects, side hustles or experiments that demonstrate curiosity and initiative
Culture Fit
White Path runs on a few non-negotiables. You'll fit in if this sounds like you:
Extreme ownership. You own the problem and the solution, and you don't wait to be told what to fix
Over-communication. You flag progress, blockers and mistakes early, not after they pile up
Upward management. We hire people who can tell us what to do, not just people who wait for instructions
Growth mindset. You're comfortable saying "I don't know this yet" and then going and learning it
Humility. Confidence is good, ego is not. The work speaks louder than the opinion
What We Offer
Hands-on exposure to Performance Marketing, SEO, Social Media, Content and AI-led growth
Work across real client accounts and real business problems
Daily exposure to AI tools and modern marketing workflows
The opportunity to work across multiple industries instead of being stuck in one account
A chance to build a portfolio of actual work and measurable results
Mentorship and a fast learning curve
Remote-friendly working environment
Full-time internship with the opportunity to convert to a full-time role based on performance
Competitive stipend during the internship, with full-time compensation based on performance and fit
Who This Role Is Really For
You're probably a good fit if you're the kind of person who sees an ad and immediately thinks "I would have done that differently."
You notice why one Instagram post gets attention and another doesn't. You're comfortable opening a spreadsheet and figuring out what the numbers are telling you. You use ChatGPT or Claude without being told to. You see something you don't know how to do, search for it, experiment and figure it out.
You don't need to walk in knowing everything.
You need to be the kind of person who learns fast, thinks clearly and wants to become very good at growth.

Work arrangement
Yes