Digital Marketing Specialist

Company Description Future Link Consultants is a study abroad and immigration consultancy with over 25 years of experience supporting students, professionals, and families with their international education and migration goals. Led by Managing Director Santosh Ramrakhiani, a Registered Canadian Immigration Consultant (RCIC), the organization combines licensed Canadian immigration expertise with ethical, transparent, and personalized guidance. As an AIRC Recognized Agency, Future Link adheres to globally accepted standards in international student recruitment and client service. The team has guided more than 60,000 students, supported 12,000+ families, and built partnerships with over 500 educational institutions across 29+ countries, maintaining a 95% visa success rate. Services span study abroad counseling, visa and PR support, test preparation, and ongoing assistance for clients settling abroad.
Role Description This is a full-time, on-site role for a Digital Marketing Specialist based in Vadodara. The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns to promote Future Link Consultants’ study abroad and immigration services across key digital channels. Day-to-day responsibilities include managing social media platforms, creating and scheduling content, monitoring campaign performance, and using web analytics to track KPIs and improve conversion rates. The role involves coordinating with internal teams to align messaging, running paid and organic campaigns, and engaging with prospective clients through digital touchpoints. The Digital Marketing Specialist will also stay current with digital marketing trends, recommend new strategies, and contribute to brand-building initiatives.
Qualifications
Candidates should possess strong Digital Marketing and Online Marketing skills, including campaign planning, execution, and optimization.
Candidates should possess Social Media Marketing skills for managing platforms, content calendars, and audience engagement.
Candidates should possess clear and professional Communication skills for coordinating with internal teams and engaging prospective clients.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work arrangement
No