Media Public Relations Coordinator

Sankar Group | Full-Time | Delhi | Pan-India Travel
About Sankar Group
Sankar Group is a growing business group building and operating businesses across multiple sectors. We are looking for a highly proactive and communication-driven Media & Public Relations Coordinator to build visibility for the Group, its companies, brands, leadership, and key business initiatives.
This is not a traditional desk-only PR role.
We are looking for someone who can find stories, build media relationships, create opportunities, coordinate interviews, manage PR activities, and take ownership of the Group's public visibility.
About the Role
As the Media & Public Relations Coordinator, you will work closely with the leadership team to develop and execute PR initiatives across Sankar Group and its portfolio of companies.
Your objective will be to continuously create opportunities for:
Media Coverage → Founder Visibility → Brand Awareness → Industry Credibility → Business Growth
You will be expected to actively identify newsworthy stories and convert them into media opportunities across newspapers, digital publications, business media, television, podcasts, YouTube channels, events, and other relevant platforms.
Key Responsibilities1. Media Relations
Build and maintain strong relationships with journalists, reporters, editors, media houses, publications, and digital media platforms.
Research and maintain a structured database of relevant media contacts.
Identify journalists and publications relevant to each Sankar Group business.
Regularly communicate company updates and stories to relevant media contacts.
Coordinate media interactions, interviews, calls, and meetings.
Develop long-term relationships rather than focusing only on individual media placements.
2. PR & Media Coverage
Identify PR opportunities for Sankar Group and its companies.
Develop story ideas around business launches, achievements, expansion, partnerships, investments, milestones, technology, entrepreneurship, and industry developments.
Prepare press releases, media notes, founder profiles, company announcements, and media pitches.
Pitch stories to relevant journalists and publications.
Follow up professionally with media contacts.
Track published articles, interviews, mentions, videos, and other media coverage.
3. Founder & Leadership PR
Work closely with the leadership team to increase the public visibility and credibility of the Group's leadership.
Responsibilities may include:
Founder interviews
Business media interviews
Podcast opportunities
YouTube interviews
Newspaper and magazine features
Expert commentary opportunities
Guest articles
Speaking opportunities
Panel discussions
Industry events
Founder profile building
Leadership thought-leadership opportunities
You should actively look for opportunities where the leadership team can contribute meaningful opinions and insights to the media.
4. Group & Brand PR
Understand each business under Sankar Group and identify the unique stories that can be communicated to the market.
For every company/brand, you should be able to answer:
What is the company doing?
Why does it matter?
What problem is it solving?
What makes it different?
What is the growth story?
What is the founder's vision?
What can become a media story?
Convert these answers into PR opportunities.
5. Content & Communication
Coordinate with internal teams to collect information required for PR.
Create and coordinate:
Press releases
Media pitches
Company announcements
Founder bios
Interview briefs
Media FAQs
Company profiles
Talking points
Event announcements
PR presentations
Media kits
Ensure all communication is accurate, professional, and aligned with the Group's positioning.
6. Events & Media Coordination
Identify relevant industry events and conferences.
Coordinate media invitations for company events.
Support leadership participation in conferences and panels.
Coordinate interviews and media interactions during events.
Build relationships with event organizers and industry associations.
7. Social Media & PR Integration
Work closely with the social media and marketing teams so that media coverage creates maximum visibility.
For example:
Media Article → LinkedIn Post → Founder Post → Company Social Media → Website → Sales/Business Communication
Help convert PR coverage into long-term brand assets.
8. PR Monitoring & Reporting
Maintain a regular PR tracker covering:
Media pitches sent
Journalists contacted
Responses received
Interviews scheduled
Articles published
Podcasts completed
TV appearances
Digital coverage
Social media mentions
Founder visibility
Estimated reach
PR opportunities in pipeline
Prepare weekly/monthly PR reports for leadership.
What We Are Looking For
We are looking for someone who is:
Excellent at communication
Highly proactive
Confident speaking to people
Comfortable approaching journalists and media professionals
Good at writing
Strong at research
Curious about business and entrepreneurship
Comfortable working directly with senior leadership
Organized and good at follow-ups
Willing to travel when required
Able to work independently
Comfortable working in a fast-moving entrepreneurial environment
Important
We are not looking for someone who only waits for instructions.
We want someone who can say:
"I found this story opportunity. I identified these 10 journalists. I prepared the pitch. I contacted them. This journalist responded. This interview is scheduled."
Ownership and execution matter more than designation.
Candidate ProfileEducation
Bachelor's degree in Mass Communication, Journalism, Public Relations, Marketing, Communications, Business, or a related field.
Freshers with strong communication and execution abilities may also apply.
Candidates with PR, media, journalism, communications, marketing, or startup experience will have an advantage.
Experience
0–3 years of experience in:
Public Relations
Media Relations
Journalism
Communications
Corporate Communications
Digital PR
Influencer Relations
Marketing
Content
Media agencies
Startup communications
Freshers with exceptional communication skills and a strong willingness to learn are welcome.
Skills Required
Essential:
Excellent verbal communication
Strong written English
Media research
Professional follow-up
Relationship building
Storytelling
Press release writing
Basic understanding of social media
Google Workspace / MS Office
Strong organizational skills
Good to have:
Existing journalist/media network
Experience getting media coverage
Experience with PR agencies
Podcast coordination
Event PR
Founder branding
LinkedIn content
Crisis communication
Knowledge of Indian business/startup media
Performance Expectations
The person in this role will be evaluated on execution and outcomes, not simply the number of calls or emails made.
Key metrics may include:
Number of quality media relationships developed
Media opportunities generated
Press releases distributed
Relevant media pitches created
Interviews secured
Articles/features published
Podcast opportunities secured
Founder visibility
Brand visibility
Quality of media coverage
PR pipeline
Business opportunities generated through PR
Why Join Sankar Group?
This role provides an opportunity to work directly with leadership and understand how multiple businesses are built, positioned, and scaled.
You will get exposure to:
Entrepreneurship
Multiple industries
Founder branding
Corporate communications
Media strategy
Business development
Marketing
Brand building
Events
Partnerships
Startup ecosystems
The role can grow into PR Manager / Corporate Communications Manager / Head of Communications based on performance and ownership.
Location
Delhi
The role may require Pan-India travel for business events, media meetings, launches, conferences, and other important activities.
Employment
Full-Time
Who Should Apply?
This role is ideal for someone who:
Loves communication, understands stories, enjoys meeting people, wants to work closely with entrepreneurs, and wants to build a career in media, PR and business.
If you are someone who can pick up the phone, speak confidently with a journalist, understand a business story, write a strong pitch, follow up professionally, and make things happ

Work arrangement
No