Content Creator

Company Description Zeretail is transforming how MSMEs, restaurants, and retailers in India source their daily essential supplies through a fast, AI-powered B2B quick commerce platform. The company provides a single destination for fresh produce, groceries, packaging materials, and cleaning supplies to keep business operations running smoothly. Zeretail’s intelligent assistant helps businesses grow by recommending products, predicting inventory needs, and streamlining procurement. Serving cloud kitchens, retail stores, and cafés across key cities, Zeretail ensures shelves stay stocked and operations remain uninterrupted.
Role Description The Content Creator role at Zeretail is a full-time, on-site position based in Gurugram. In this role, the Content Creator will plan, create, and publish content across digital channels, including social media, blogs, website pages, and marketing campaigns. Day-to-day responsibilities include researching industry trends, developing content ideas aligned with business goals, scripting and producing short-form videos or visual assets, and collaborating with marketing and product teams to ensure consistent messaging. The Content Creator will also optimize content for engagement and brand visibility, analyze performance metrics, and iterate on content strategies based on data-driven insights.
Qualifications
Ability to create clear, engaging written content for websites, social media, and marketing campaigns.
Skills in visual storytelling, basic video production or editing, and familiarity with design tools (e.g., Canva, Figma, or similar).
Experience developing content strategies, conducting audience and market research, and aligning content with brand voice.
Understanding of digital marketing principles, social media platforms, and content optimization for reach and engagement.
Strong communication and collaboration skills, with the ability to work cross-functionally in a fast-paced startup environment.
Detail-oriented approach, with good organizational skills and the ability to manage multiple projects and deadlines.
Prior experience in B2B, e-commerce, FMCG, or startup environments is an advantage.
Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or a related field, or equivalent practical experience.

Work arrangement
No