Digital Marketing Executive

Location
Mumbai
CTC
Rs. 3,00,000 - Rs. 5,00,000 per year
Job Brief
Nuance Consultancy is on the lookout for a Digital Marketing Executive to manage paid advertising across assets for our clients. The candidate should have experience and a strong understanding of Facebook, Instagram & Google Ads. We would require you to strategise, plan, execute and analyse communications for clients across Facebook, Instagram, Twitter, & YouTube. You will need to work with various Analytics tools to extrapolate sharp insights, spearhead the paid media strategy of various clients and collaborate with brands & influencers. In this role, you will need to be highly creative, have an aptitude for writing, have a penchant for numbers and have a sharp eye for design. If you’re passionate about Digital Marketing and eager to learn more, we’d like to meet you.
Responsibilities
● Develop and execute a range of digital and social media marketing campaigns to help shape, promote and expand the brand’s reach
● Oversee day-to-day management of paid campaigns and ensure brand consistency across social media channels for clients
● Develop engaging, creative, innovative ad ideas for clients
● Ensure brand consistency in copy through tone, voice and terminology
● Analyse digital campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
● Monitor and develop reports on competitor activity and keep an eye on trends within the online space
● Suggest innovative campaigns to engage with audiences through online channels & tools
● Spearhead the paid media approach for clients by running ads through Facebook Ad Manager & Google to increase reach, traffic & conversions for clients
Education and Experience Requirements:
● A Bachelors / Specialized course in Business, Marketing, Digital, Journalism, Public Relations or relevant fields
● Experience working with Meta Ads and Google Ads is a must
● 1-2 years of experience in Digital Marketing
● Certifications related to digital marketing and social media through online courses offered by Udemy, Coursera, Google and other relevant platforms are an added bonus
Skills & Attribute Requirements:
● Extensive Knowledge of Social Media Platforms & Digital Marketing Best Practices
● Good understanding of Performance Marketing is a must
● Knowledge of Facebook Ads Manager and Google Ads
● Expertise in Microsoft Excel, Word & Powerpoint is a plus
● Strong understanding of marketing strategy and how to effortlessly utilize the fundamental concepts throughout various forms of outreach
● Proficient Copywriting skills are a bonus
● Ability to drive initiatives, be creative, innovative and able to think out of the box
● Ability to understand the uniqueness of each brand to craft a distinctive strategy that would suit the brand’s audience
● Knowledge of E-mail Marketing
● Good Interpersonal Skills
● Strong Verbal and Written Communication Skills
● Analytical mindset and Critical thinking
● Team player with a Positive attitude

Work arrangement
No