Social Media Strategist

Key Responsibilities :
Ideation- Creation- Dissemination- Analysis, Core Main responsibilities
Must have Openness for Content creation, & Camera Presence
Should have fair understanding trends and viral content
Special focus on using digital strategy to drive online engagement; responsible for digital content specialization (writing/creating/designing), and implementation schedules
Ensure brand consistency in social media marketing working alongside various departments, including advertising, sales, product development, and brand management
Be responsible for day to day social media ad operations and performance of brand/campaign social media accounts, requiring interaction with both internal and external stakeholders
Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to respective stakeholders
Create, curate, and manage all published content (images, video and written)
Design, create and manage promotions and Social ad campaigns
Deploy basic design skills (Photoshop, HTML, CSS)
Use digital analytics and metrics software to design post-evaluation decks
Constant engagement with digital influencers
Create and conceptualize brand campaigns on digital platforms (websites/social media/ blogs/ mailers/ apps/ digital innovations) and come up with fresh ideas in different campaigns to enhance user engagement
Skills & Qualifications :
Graduate with 2-6 yrs of experience in Social Media
Advanced Visual Shooting and Editing Expert in Premiere Pro/Resolve, specifically for 9:16 vertical storytelling
AI-Native Content. Proficient in AI suites (Midjourney, Runway, Descript and others t) to generate cinematic visuals and trailers
Data-Driven Creative. Ability to use platform analytics (CTR, retention, shareability) to constantly refine content pillars
Community building. Engaging and building storytelling community, using them to evangelize the brand
Strong people leadership and stakeholder management
Excellent written and verbal communication

Work arrangement
No