Content & Copywriting Specialist

Company: Qaadu – Vegan Health & Beauty
Location: Calicut, Kerala
Experience: 6 Months-1 year
Employment Type: Full-time
About Qaadu
Qaadu is a growing Vegan Health & Beauty brand offering natural personal care, wellness and nutritional products. We are looking for a creative and enthusiastic Content & Copywriting Specialist to join our team and help build engaging content for our growing digital presence.
Role Overview
The Content & Copywriting Specialist will be responsible for creating engaging, clear and conversion-focused contentfor Qaadu across social media, website, e-commerce platforms, advertisements and marketing communications.
The ideal candidate should have a strong interest in beauty, wellness, skincare, nutrition and lifestyle, and be able to turn product features into simple, attractive and relatable content.
Key Responsibilities
Content & Copywriting
Write engaging copy for Instagram, Facebook and other social media platforms.
Develop captions, hooks, headlines, taglines and promotional copy.
Write content for Reels, carousels, stories and static creatives.
Create product descriptions for Amazon, Flipkart, Tata 1mg and other e-commerce platforms.
Write website content, blogs, landing-page copy and promotional campaigns.
Develop ad copy for Meta, Google and other digital advertising platforms.
Convert technical product information and ingredients into simple, consumer-friendly communication.
Maintain consistent Qaadu brand tone and messaging across all platforms.
Social Media Content
Research current social-media trends, formats and content ideas.
Develop creative concepts and scripts for short-form videos/Reels.
Work closely with designers, video editors, photographers and social-media teams.
Suggest new content ideas based on current trends and customer interests.
Support monthly content calendars and campaign planning.
Product & Brand Communication
Understand Qaadu's skincare, personal care, gummies and wellness products.
Research ingredients and product benefits to create accurate and compelling content.
Ensure all content is factually accurate and compliant with applicable advertising/health-claim guidelines.
Maintain a premium, trustworthy and approachable brand voice.
What We Are Looking For
1 year of experience in content writing, copywriting, social media content or a similar role.
Excellent written English with strong grammar and vocabulary.
Strong creative writing and storytelling ability.
Ability to write short, impactful and engaging copy.
Good understanding of Instagram, Facebook and short-form video content.
Interest in beauty, skincare, wellness, nutrition and lifestyle brands.
Ability to research products, ingredients and competitors.
Basic understanding of digital marketing and performance advertising is an advantage.
Ability to work independently as well as with a creative/marketing team.
Good attention to detail and ability to meet deadlines.
Preferred Skills
Experience working with a D2C, beauty, skincare, wellness or FMCG brand.
Experience writing Meta ad copy.
Experience creating Reel scripts and content hooks.
Basic knowledge of SEO and keyword research.
Familiarity with Canva or other basic creative tools.
Malayalam copywriting ability will be an added advantage, particularly for Kerala-focused campaigns.
Key Performance Indicators (KPIs)
Quality and consistency of content produced.
Engagement and performance of social-media content.
Quality of hooks, captions and creative concepts.
Conversion-focused product and advertising copy.
Timely delivery of content calendars and campaigns.
Growth in content engagement and audience interaction.

Work arrangement
No