Manager - Retention Marketing

Job description
Job Designation: Retention Marketing Manager
Work Experience: 4 to 8 years
Location: New Delhi
Industry Type: Financial Services (Broking)
Department: Marketing
Employment Type: Full Time, Permanent
Key Skills: Marketing Automation, Webengage, Email Marketing, Whatsapp Marketing, MS Excel, SQL
Education: UG/ PG in Any Specialization
Job Description:
We are looking for a skilled and experienced Retention Marketing/ Marketing Automation Expert to join our dynamic marketing team. As a mid-senior level resource, you will be responsible for crafting and executing effective campaigns and customer journeys using Webengage. Your expertise in utilizing Webengage's capabilities to their fullest potential will play a pivotal role in enhancing our marketing strategies and ensuring optimal customer engagement and retention.
Role and Responsibilities:
1. Utilize Webengage's platform to develop, execute, and optimize multi-channel marketing campaigns and customer journeys in line with the company's objectives.
2. Analyze customer data and behavior to create highly targeted and personalized campaigns that drive user engagement and conversion.
3. Collaborate with the marketing team to develop segmentation strategies, A/B testing plans, and automation workflows to enhance customer experiences and maximize campaign effectiveness.
4. Monitor campaign performance and conduct regular analysis to identify areas for improvement, providing actionable insights to refine future marketing initiatives.
5. Utilize Excel and SQL knowledge to extract, manipulate, and analyze data for advanced segmentation and targeted marketing strategies.
6. Stay updated with the latest industry trends and Webengage features, exploring innovative ways to leverage the platform's capabilities for improved campaign performance and audience targeting.
7. Work closely with cross-functional teams, including product, sales, and analytics, to align marketing automation strategies with overall business objectives and customer lifecycle management.
Requirements:
1. Bachelor's degree in Marketing, Business Administration, or a related field. A relevant Master's degree is a plus.
2. Proven experience (4+ years) in developing and implementing successful marketing campaigns and customer journeys using Webengage or similar marketing automation platforms.
3. Strong analytical skills with the ability to interpret complex data sets and derive actionable insights for campaign optimization.
4. Proficiency in segmentation strategies, A/B testing, and marketing automation workflows.
5. Advanced knowledge of Excel and SQL for data extraction and analysis.
6. Excellent communication skills with the ability to collaborate effectively with cross-functional teams and communicate complex technical concepts to non-technical stakeholders.
7. A creative and innovative mindset with a strong understanding of customer behavior and engagement strategies.
8. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously while adhering to strict deadlines.
About SMC:
Estd. In 1990, SMC is India’s leading and award winning financial services company having PAN India presence across 550 cities. It has a strong client base of 2.0 Mn+ served by a highly efficient work force of over 4000. It offers services across Stock Broking, Wealth Management, Investment Banking, Insurance Broking, Distribution of Mutual Funds, Fixed deposits, Bonds & IPOs, Financing and Real Estate Advisory.
Industry
Financial Services
Employment Type
Full-time

Work arrangement
No