Social Media Manager

Social Media Manager- Healthus.ai
Location: On-site
About Healthus.ai
Healthus.ai is a healthcare digital marketing growth partner built by people with clinical and pharmaceutical backgrounds. We help hospitals, clinics, physicians, and healthcare SaaS brands grow their online presence with ethical, compliant, data-driven strategies that blend healthcare expertise with modern digital execution.
Role Overview
We're looking for a Social Media Manager to build and manage the social media and, potentially, for a portfolio of healthcare client brands. You'll own content strategy, community engagement, and performance tracking across platforms, ensuring every post respects healthcare industry sensitivities and regulatory boundaries (HIPAA awareness, medical advertising norms, etc.).
Key Responsibilities
Develop and execute social media strategy and content calendars across LinkedIn, Instagram, Facebook, X/Twitter, and YouTube (for both Healthus.ai and select healthcare/medical clients)
Create, curate, and schedule engaging content, posts, carousels, short-form video/reels, and graphics, tailored to healthcare audiences (patients, physicians, hospital admins)
Write clear, accurate, compliant copy that reflects clinical credibility while remaining approachable
Manage day-to-day community engagement: responding to comments/DMs, monitoring brand mentions, and building an engaged follower base
Collaborate with the design/content team to produce visuals and video content
Run and optimise paid social campaigns (in coordination with the PPC team) to support lead generation for healthcare clients
Track and report on KPIs (engagement, reach, follower growth, lead conversion) using analytics tools; iterate strategy based on data
Stay current on healthcare marketing regulations, platform algorithm changes, and social media trends relevant to the medical/healthcare industry
Coordinate with clinical/subject-matter stakeholders to ensure content accuracy and ethical standards
Support influencer/physician partnership outreach where relevant
Requirements
2–5 years of experience in social media management, ideally in healthcare, medical, wellness, or a regulated industry (agency experience is a plus)
Strong writing skills with the ability to simplify clinical/technical topics for a general or professional audience
Hands-on experience with scheduling and analytics tools (e.g., Buffer, Hootsuite, Sprout Social, Meta Business Suite, LinkedIn Campaign Manager)
Basic graphic/video editing skills (Canva, CapCut, Adobe tools) or ability to brief designers effectively
Understanding of healthcare marketing compliance considerations (HIPAA, medical advertising guidelines) is a strong plus
Data-driven mindset, comfortable reading analytics and adjusting strategy accordingly
Experience managing multiple brand voices/accounts simultaneously (agency-style) preferred
Excellent organizational skills and ability to manage content calendars independently

Work arrangement
No