Social Content Growth Strategist

Social Content Growth Strategist
Company: Healthus.ai
Location: Mumbai ( Bandra )
Experience: 3–6 years
Employment: Full-time
About Healthus.ai
Healthus.ai is a healthcare-focused digital growth agency helping hospitals, doctors, clinics and healthcare brands build stronger digital presence, acquire patients and scale their brands.
We work across Social Media, SEO, AI Search/GEO, Performance Marketing, Content, Websites, Video, Influencer Marketing and Digital Strategy.
We are looking for a Social Content Growth Strategist who can take ownership of social growth for healthcare brands and build content ecosystems that generate attention, engagement and measurable business outcomes.
The Role
This is not a traditional "post scheduling" role.
You will be responsible for thinking, strategising, creating and optimising social content across platforms such as Instagram, LinkedIn, YouTube and Facebook.
You will work with our content, creative, video, SEO and performance teams to turn healthcare expertise into content that people actually want to consume, share and act upon.
Key Responsibilities
Develop social media growth strategies for hospitals, doctors, clinics and healthcare brands.
Build monthly content strategies based on audience insights, trends, brand positioning and business objectives.
Identify content opportunities, trending topics, formats and conversations relevant to healthcare audiences.
Develop content pillars, series and recurring content formats that can scale.
Drive growth across Instagram, LinkedIn, YouTube, Facebook and emerging platforms.
Work closely with doctors, healthcare experts and internal creative teams to convert expertise into engaging content.
Develop strategies for Reels, Shorts, carousels, thought-leadership content, educational content and community-led content.
Analyse social media performance and continuously optimise content based on data.
Track metrics such as reach, engagement, followers, watch time, retention, saves, shares, profile visits and leads.
Conduct competitor and category analysis to identify whitespace and growth opportunities.
Build content calendars with clear objectives, formats, hooks and CTAs.
Work with video editors, designers, copywriters and account managers to ensure high-quality execution.
Experiment with new content formats, hooks, storytelling styles and distribution strategies.
Stay updated with Instagram, YouTube, LinkedIn and social algorithm changes, creator trends and AI-driven content discovery.
Ensure healthcare content remains credible, responsible and compliant with applicable healthcare advertising and communication standards.
What We're Looking For
3–6 years of experience in social media, content strategy, digital marketing or growth marketing.
Strong understanding of Instagram, YouTube and LinkedIn.
Proven ability to grow social accounts through strategy + content, not just paid promotion.
Strong understanding of content hooks, storytelling, retention and audience psychology.
Data-driven mindset with the ability to translate analytics into actionable content decisions.
Excellent communication and presentation skills.
Ability to understand complex healthcare topics and turn them into simple, engaging content.
Strong understanding of short-form video and creator-led content.
Ability to work across multiple brands and manage competing priorities.
You Will Be a Great Fit If You
Think "How do we grow this?" rather than simply "What should we post?"
Understand why some content gets 100 views and another piece gets 1 million.
Can identify a strong hook within a complex healthcare topic.
Understand the difference between content that gets views and content that builds a brand.
Enjoy experimenting, testing and learning from data.
Can confidently challenge conventional content strategies.
Are excited about the intersection of Healthcare + Digital + AI + Content + Growth.
Key KPIs
Your success will be measured through:
Audience Growth | Reach | Engagement | Video Views | Watch Time | Content Shares & Saves | Organic Leads | Brand Growth | Content Efficiency
Why Join Healthus.ai?
Work exclusively with healthcare and medical brands.
Work directly on high-impact digital growth projects.
Exposure to hospitals, doctors, healthcare entrepreneurs and emerging healthcare brands.
Work across Social + SEO + AI Search + Performance + Content + Technology.
Opportunity to build and experiment with new content and growth frameworks.
High ownership and a fast-paced entrepreneurial environment.
Apply
If you believe social media is not just about posting content — but about building audiences, creating influence and driving growth, we'd like to hear from you.
Send your CV + portfolio/social accounts you have worked on + examples of campaigns where you delivered measurable growth to the FOUNDER directly at nadeem@healthus.ai
Subject: Social Content Growth Strategist – Healthus.ai

Work arrangement
No