Performance Marketing Executive

Zevpoint is looking for a Performance Marketer who can take ownership of our digital customer acquisition engine. You will be responsible for generating qualified leads, scaling customer acquisition, improving conversion rates, and finding new digital channels for growth. We are looking for someone who understands advertising platforms deeply and can go beyond simply setting up campaigns.
Responsibilties:
Plan, launch, manage and optimise performance campaigns across Google Ads, Meta, LinkedIn, Amazon and other relevant platforms.
Develop strategies to consistently increase qualified lead flow while maintaining efficient acquisition costs.
Understand each advertising platform deeply — targeting, bidding, audiences, creatives, attribution, optimisation and scaling.
Continuously test audiences, creatives, messaging, landing pages and campaigns to improve performance.
Identify and evaluate new acquisition channels beyond Google and Meta and build a roadmap for expanding into them.
Track key metrics such as CPL, CAC, conversion rates, ROAS, lead quality and revenue generated.
Work closely with the sales team to understand lead quality and improve the marketing-to-sales funnel.
Set up and maintain proper conversion tracking, attribution, pixels, analytics and campaign reporting.
Analyse customer and campaign data to identify opportunities for growth.
Build and manage campaigns across different products, customer segments and geographies as ZEV Point scales.
Stay updated with changes in advertising platforms, algorithms, tools and emerging acquisition opportunities.
Qualifications
Strong hands-on experience with Google Ads and Meta Ads; experience with LinkedIn Ads, Amazon Ads and other platforms is highly desirable.
Deep understanding of how digital advertising platforms work, not just the ability to operate them.
Strong analytical and problem-solving skills.
A growth mindset, constantly looking for ways to increase leads, improve conversions and reduce acquisition costs.
Ability to independently research, test and launch new marketing channels.
Comfortable working with numbers, dashboards and performance data.
Strong understanding of lead-generation funnels and conversion optimisation.
Ability to work closely with sales, product and creative teams.

Work arrangement
No