Senior Marketing Manager

B-Vyapari is looking for an experienced and results-driven Senior Marketing Manager to lead our marketing initiatives, strengthen brand presence, and drive customer acquisition and business growth.
Key Responsibilities
Develop and execute integrated marketing strategies aligned with B-Vyapari’s business objectives.
Lead brand marketing, digital marketing, performance marketing and customer acquisition initiatives.
Plan and manage campaigns across Google, Meta, social media, content, email and other relevant channels.
Develop strategies for lead generation, customer engagement and conversion.
Work closely with the sales team to improve lead quality, conversion rates and overall marketing ROI.
Manage marketing budgets, campaign performance and resource allocation.
Analyse market trends, customer behaviour and competitor activities to identify new growth opportunities.
Develop and execute content and communication strategies to strengthen B-Vyapari’s market positioning.
Monitor key marketing metrics such as leads, CAC, conversion rate, ROAS, engagement and revenue contribution.
Coordinate with creative, content, sales and technology teams to ensure smooth campaign execution.
Identify new channels, partnerships and marketing opportunities for business expansion.
Build and maintain a strong and consistent brand presence across digital and offline touchpoints.
Prepare regular marketing performance reports and present insights and recommendations to management.
Requirements
Bachelor’s degree in Marketing, Business Administration or a related field; MBA/PGDM preferred.
5+ years of experience in marketing, preferably in SaaS, technology, B2B or business software.
Strong experience in digital marketing, performance marketing, brand strategy and lead generation.
Hands-on knowledge of Google Ads, Meta Ads, SEO, social media and marketing analytics.
Strong understanding of marketing funnels, customer acquisition and conversion optimization.
Excellent leadership, communication and analytical skills.
Ability to manage multiple campaigns and teams while working towards measurable business outcomes.
Strong strategic thinking with a hands-on approach to execution.
What We’re Looking For
A marketing leader who can think strategically, execute effectively and take ownership of measurable growth. The ideal candidate should be comfortable working in a fast-paced environment and should have a strong understanding of how marketing contributes directly to business revenue.
Job Type: Full-time
Experience: 5+ Years
Industry: Software Development
Department: Marketing
Location: Remote
Salary: 35k

Work arrangement
No